Senior Analyst, Data and Analysis

Company description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. Overview The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on. As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy. Responsibilities Day-to-day, your role includes: Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting Supporting media forecasting, budget pacing, and performance reporting across paid media channels Diving into large data sets, uncovering insights, and providing impactful recommendations to clients Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts Communicating with clients regularly on scheduled deliverables and ad-hoc requests Collaborating with internal teams and external partners to drive success for client’s business goals Analyzing site and media data to inform daily and weekly optimizations that improve conversion efficiency (ROAS) and effectiveness (conversion rate) Partnering with data engineering and automation resources to implement databases for reporting and data visualization Identifying and recommending test-and-learn opportunities, and creating, implementing, and measuring test designs in partnership with media teammates Qualifications 3-5 years of experience in analytics or strategy A four-year college degree Passion for digital marketing and emerging trends in the digital landscape Experience communicating with internal and external stakeholders at a variety of levels Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL, and dashboarding tools like Google Data Studio or Tableau Experience using generative AI tools, such as Microsoft Copilot, ChatGPT, Gemini, or Claude, to support analytics work, research, coding, or documentation is a plus Familiarity with web analytics platforms, such as Google Analytics or Adobe Analytics, and advertising platforms, such as Google Ads or Meta Ads, is a plus Strong paid search experience preferred, with e-commerce or direct-to-consumer media and retail media measurement experience also considered a plus Comfortable in a fast-paced and deadline-driven environment Got the sparkle? Apply if you believe your unique skills are a fit. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact . All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.
Day-to-day, your role includes: Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting Supporting media forecasting, budget pacing, and performance reporting across paid media channels Diving into large data sets, uncovering insights, and providing impactful recommendations to clients Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts Communicating with clients regularly on scheduled deliverables and ad-hoc requests Collaborating with internal teams and external partners to drive success for client’s business goals Analyzing site and media data to inform daily and weekly optimizations that improve conversion efficiency (ROAS) and effectiveness (conversion rate) Partnering with data engineering and automation resources to implement databases for reporting and data visualization Identifying and recommending test-and-learn opportunities, and creating, implementing, and measuring test designs in partnership with media teammates
3-5 years of experience in analytics or strategy A four-year college degree Passion for digital marketing and emerging trends in the digital landscape Experience communicating with internal and external stakeholders at a variety of levels Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL, and dashboarding tools like Google Data Studio or Tableau Experience using generative AI tools, such as Microsoft Copilot, ChatGPT, Gemini, or Claude, to support analytics work, research, coding, or documentation is a plus Familiarity with web analytics platforms, such as Google Analytics or Adobe Analytics, and advertising platforms, such as Google Ads or Meta Ads, is a plus Strong paid search experience preferred, with e-commerce or direct-to-consumer media and retail media measurement experience also considered a plus Comfortable in a fast-paced and deadline-driven environment Got the sparkle? Apply if you believe your unique skills are a fit.