Retail Media Manager

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025. Overview We’re hiring a Retail Media Manager to join Publicis Commerce UK, working with L’Oréal to turn retail media strategy into campaigns that make a measurable impact. You’ll sit at the heart of a new client pod, bringing together smart planning, hands-on activation and strong day-to-day delivery across retailers including Boots, Tesco and LookFantastic/THG. It’s a great opportunity to shape how retail media comes to life, with a particular focus on social and offsite activation, while collaborating with specialists across Publicis Commerce and the wider agency network. Responsibilities What will you be doing? Lead the day-to-day delivery of retail media campaigns across priority retailers, turning L’Oréal’s objectives into clear, retailer-specific activation plans. Own campaign setup, optimisation, pacing and quality assurance, keeping activity on track from launch through to reporting. Activate campaigns across self-serve, managed-service and hybrid models, with a strong focus on social and offsite retail media. Build productive relationships with retailers, clients and internal teams, coordinating activity so campaigns launch smoothly and perform effectively. Turn campaign performance and retailer data into clear reporting, practical insights and recommendations that help improve future activity. Manage and support Account Executives, providing clear priorities, coaching and guidance while creating an environment where people can develop. Collaborate with strategy, media and commerce specialists across the agency, bringing retail media into wider client thinking and identifying opportunities for growth. Qualifications What are we looking for? Hands-on experience in paid social, biddable, retail or performance media, with the ability to set up, manage and optimise campaigns. Strong knowledge of campaign planning, audience targeting, pacing, optimisation and performance reporting. An understanding of commerce and retail media, or relevant transferable experience with an interest in growing your expertise in this space. Confidence working across self-serve, managed-service or hybrid activation models and adapting your approach to different retailer environments. Strong Excel and PowerPoint skills, with the ability to translate campaign data into clear insights and actions. A thoughtful, organised approach to managing multiple campaigns and stakeholders, with close attention to budgets, campaign setup, QA and reporting. Clear, collaborative communication and a curious mindset, with the ability to navigate imperfect data, make practical recommendations and keep learning as retail media evolves. Additional information Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-CS1
What will you be doing? Lead the day-to-day delivery of retail media campaigns across priority retailers, turning L’Oréal’s objectives into clear, retailer-specific activation plans. Own campaign setup, optimisation, pacing and quality assurance, keeping activity on track from launch through to reporting. Activate campaigns across self-serve, managed-service and hybrid models, with a strong focus on social and offsite retail media. Build productive relationships with retailers, clients and internal teams, coordinating activity so campaigns launch smoothly and perform effectively. Turn campaign performance and retailer data into clear reporting, practical insights and recommendations that help improve future activity. Manage and support Account Executives, providing clear priorities, coaching and guidance while creating an environment where people can develop. Collaborate with strategy, media and commerce specialists across the agency, bringing retail media into wider client thinking and identifying opportunities for growth.
What are we looking for? Hands-on experience in paid social, biddable, retail or performance media, with the ability to set up, manage and optimise campaigns. Strong knowledge of campaign planning, audience targeting, pacing, optimisation and performance reporting. An understanding of commerce and retail media, or relevant transferable experience with an interest in growing your expertise in this space. Confidence working across self-serve, managed-service or hybrid activation models and adapting your approach to different retailer environments. Strong Excel and PowerPoint skills, with the ability to translate campaign data into clear insights and actions. A thoughtful, organised approach to managing multiple campaigns and stakeholders, with close attention to budgets, campaign setup, QA and reporting. Clear, collaborative communication and a curious mindset, with the ability to navigate imperfect data, make practical recommendations and keep learning as retail media evolves.