Programmatic Manager

Company description At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. Digitas. Experience the power of connection. Our Commitment Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. Overview We are hiring a Programmatic Manager to lead the day-to-day activation of Hershey’s media across programmatic and paid social. You’ll combine hands-on platform expertise with clear strategic thinking, bringing audiences, creative, activation and measurement together into one connected approach. Working with talented colleagues, clients and partners, you’ll turn campaign performance into meaningful recommendations and new opportunities. It’s a role where technical craft, thoughtful leadership and curiosity can make a visible impact. Responsibilities What you'll be doing: Lead the setup, trafficking, pacing and optimisation of programmatic campaigns across display, video, CTV, audio and digital out-of-home. Turn Hershey’s business and marketing objectives into audience-led activation plans using relevant first-party and third-party data. Own campaign performance against agreed KPIs, identifying issues early and recommending clear, practical actions. Plan, activate and optimise paid social campaigns, primarily across Meta and TikTok, while connecting learning across social and programmatic activity. Act as a trusted day-to-day client contact, translating platform detail and performance data into concise, useful recommendations. Coach and support activation colleagues, creating clear expectations and encouraging knowledge-sharing across teams and disciplines. Partner with data, analytics, creative and platform teams to improve measurement, reporting, campaign quality and future testing. Qualifications Skills we're looking for: Hands-on programmatic experience, including campaign activation and optimisation through a major DSP such as DV360, The Trade Desk or Amazon DSP. Practical paid social experience, with the ability to plan, activate, optimise and quality-assure campaigns. A strong understanding of audience strategy, attribution, tracking, conversions and data-informed optimisation. The ability to connect media, audience, creative and measurement decisions into a clear biddable recommendation. Clear communication and presentation skills, including the ability to make technical information accessible to specialist and non-specialist audiences. Experience guiding colleagues and coordinating projects, workloads and deadlines with care and clarity. A curious, collaborative and solutions-focused approach, with high standards for accuracy, transparency and inclusive ways of working. Additional information Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Digitas, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-CS1
What you'll be doing: Lead the setup, trafficking, pacing and optimisation of programmatic campaigns across display, video, CTV, audio and digital out-of-home. Turn Hershey’s business and marketing objectives into audience-led activation plans using relevant first-party and third-party data. Own campaign performance against agreed KPIs, identifying issues early and recommending clear, practical actions. Plan, activate and optimise paid social campaigns, primarily across Meta and TikTok, while connecting learning across social and programmatic activity. Act as a trusted day-to-day client contact, translating platform detail and performance data into concise, useful recommendations. Coach and support activation colleagues, creating clear expectations and encouraging knowledge-sharing across teams and disciplines. Partner with data, analytics, creative and platform teams to improve measurement, reporting, campaign quality and future testing.
Skills we're looking for: Hands-on programmatic experience, including campaign activation and optimisation through a major DSP such as DV360, The Trade Desk or Amazon DSP. Practical paid social experience, with the ability to plan, activate, optimise and quality-assure campaigns. A strong understanding of audience strategy, attribution, tracking, conversions and data-informed optimisation. The ability to connect media, audience, creative and measurement decisions into a clear biddable recommendation. Clear communication and presentation skills, including the ability to make technical information accessible to specialist and non-specialist audiences. Experience guiding colleagues and coordinating projects, workloads and deadlines with care and clarity. A curious, collaborative and solutions-focused approach, with high standards for accuracy, transparency and inclusive ways of working.