Paid Social Specialist

Company description Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Zenith is a leading global media agency and is one of the agency brands within Publicis Groupe. We are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. Are you looking to join an agency that blends data and technology to solve complex challenges for our clients? Do you want to understand how behavioral insights can be drawn from data, and how this can impact a programmatic strategy? If you're passionate about the marriage of data and digital, and the prospect of building a career in that space, then we want to hear from you! You’ll learn from the best and you’ll teach the best. If this sounds like you and you’ve got something to bring, come and join us! Overview As a Paid Social Specialist, you will be responsible for applying the global brand strategy across social media platforms, with a main focus on Facebook, Instagram, and TikTok, while staying up to date with the rapid evolution of the market. Responsibilities Supervise and control the application of planning guidelines. Manage the administration and execution of paid social media plans, ensuring objectives and KPIs are met. Develop category- and brand-specific benchmarks. Assist in the preparation and execution of social media strategies. Maintain open and fluid communication with content teams, community managers, and influencer management, providing a 360° view of planning. Monitor and analyze competitors’ activity on social networks. Track and analyze the performance of organic and paid campaigns, applying learnings to the global strategy. Coordinate brand and agency social media teams. Provide updates, guidance, and technical support related to platform and product updates for the activation team. Qualifications Bachelor’s Degree in Marketing, Advertising, or Public Relations, or equivalent experience. 2–3 years of experience in digital agencies. Advanced level of English (will be assessed during the interview process). Strong knowledge of digital media planning, analytics, and performance measurement tools. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.
Supervise and control the application of planning guidelines. Manage the administration and execution of paid social media plans, ensuring objectives and KPIs are met. Develop category- and brand-specific benchmarks. Assist in the preparation and execution of social media strategies. Maintain open and fluid communication with content teams, community managers, and influencer management, providing a 360° view of planning. Monitor and analyze competitors’ activity on social networks. Track and analyze the performance of organic and paid campaigns, applying learnings to the global strategy. Coordinate brand and agency social media teams. Provide updates, guidance, and technical support related to platform and product updates for the activation team.
Bachelor’s Degree in Marketing, Advertising, or Public Relations, or equivalent experience. 2–3 years of experience in digital agencies. Advanced level of English (will be assessed during the interview process). Strong knowledge of digital media planning, analytics, and performance measurement tools.