Paid Social Account Director

Company description Zenith is the ROI agency. We help brands make Bold Moves in communications to drive profitable, measurable growth. At Zenith, Bold Moves are big, brave shifts to strategy, data, audience or activation. They’re grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers. We work as empathetic partners, taking the time to understand our clients’ businesses and tying our success to theirs. Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets. In the UK, we work with leading organisations including The Very Group, Macmillan and Morrisons – helping them make smarter, more impactful choices to unlock growth. We believe an inclusive culture strengthens our business, enabling greater idea exchange, innovation and creativity, and we actively encourage our people to drive positive change. Overview We’re hiring a Paid Social Account Director to shape paid social strategy across key client accounts, turning audience, platform and performance data into work that delivers measurable impact. Alongside being a trusted senior client partner, you’ll bring teams together across media, technology and operations to keep evolving the work. It’s an opportunity to combine paid social expertise with thoughtful leadership, experimentation and innovation. Responsibilities Lead paid social strategy, planning and activation across a diverse mix of platforms, connecting activity to client KPIs. Build measurement approaches that demonstrate the impact and incremental value of paid social through structured testing. Partner with clients on privacy-conscious, data-led solutions and help turn complex insights into clear actions. Bring paid social into broader media thinking, collaborating with teams across the agency to create joined-up plans. Explore emerging technology, platform capabilities and Publicis tools to identify opportunities for innovation and greater efficiency. Strengthen ways of working across campaign planning, quality assurance and financial processes, helping teams produce consistently high-quality work. Support and develop colleagues through coaching, feedback and recognition, helping create an inclusive environment where people can grow and contribute. Qualifications Experience leading paid social across strategy, client relationships and team management. Strong knowledge of the paid social landscape, with the ability to form clear perspectives on strategy, creative and innovation. Confidence working with complex client needs and substantial projects while keeping commercial considerations in view. A data-led approach, with the ability to connect platform performance and measurement to meaningful business outcomes. An interest in experimentation and evolving technology, balanced with a focus on quality and effective delivery. Strong collaboration skills and the ability to bring different disciplines together to solve problems. A supportive, inclusive approach to leadership, with an interest in helping colleagues develop and recognising the contribution of others. Additional information Zenith UK offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith UK, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-IM2
Lead paid social strategy, planning and activation across a diverse mix of platforms, connecting activity to client KPIs. Build measurement approaches that demonstrate the impact and incremental value of paid social through structured testing. Partner with clients on privacy-conscious, data-led solutions and help turn complex insights into clear actions. Bring paid social into broader media thinking, collaborating with teams across the agency to create joined-up plans. Explore emerging technology, platform capabilities and Publicis tools to identify opportunities for innovation and greater efficiency. Strengthen ways of working across campaign planning, quality assurance and financial processes, helping teams produce consistently high-quality work. Support and develop colleagues through coaching, feedback and recognition, helping create an inclusive environment where people can grow and contribute.
Experience leading paid social across strategy, client relationships and team management. Strong knowledge of the paid social landscape, with the ability to form clear perspectives on strategy, creative and innovation. Confidence working with complex client needs and substantial projects while keeping commercial considerations in view. A data-led approach, with the ability to connect platform performance and measurement to meaningful business outcomes. An interest in experimentation and evolving technology, balanced with a focus on quality and effective delivery. Strong collaboration skills and the ability to bring different disciplines together to solve problems. A supportive, inclusive approach to leadership, with an interest in helping colleagues develop and recognising the contribution of others.