Global Measurement Account Director

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025. Overview We are hiring a Measurement Director to turn ambitious measurement strategies into practical approaches that improve marketing decisions and business outcomes. You’ll connect client stakeholders with experts across measurement, analytics, media, commerce, production and social, bringing clarity to complex questions and helping teams act on what the data tells them. This is a hands-on leadership opportunity with international scope, combining strategic thinking with real-world implementation. You’ll join Publicis Groupe, where creativity, media, data and technology come together to create stronger work. Responsibilities What you'll be doing: Lead the delivery of an integrated measurement roadmap, establishing clear workstreams, governance and practical approaches that teams can adopt. Translate business priorities into measurement plans, KPI frameworks, learning agendas, test designs and reporting requirements. Shape measurement approaches across global, regional and local markets, balancing consistency with differences in data availability and business needs. Lead measurement across audiences, identity, commerce, social and influencer activity, campaign effectiveness, and creative and production effectiveness. Partner with marketing science and data science specialists on approaches including MMM, incrementality, attribution, market testing and outcome modelling. Turn modelling, experimentation and campaign results into clear recommendations that strengthen planning, investment and optimisation. Lead and develop a small team of analysts and measurement specialists while building collaborative relationships with senior client and cross-functional stakeholders. Qualifications Skills we're looking for: Substantial experience in marketing measurement, media analytics, marketing science or data-led transformation, ideally gained in an agency, CPG, retail, commerce or client environment. Experience delivering complex measurement programmes across multiple markets and collaborating effectively with senior stakeholders. Strong practical knowledge of KPI frameworks, learning agendas, test-and-learn approaches, MMM, incrementality, attribution, campaign analysis and optimisation. An understanding of integrated measurement spanning audiences, identity, commerce, social and influencer, creative and production activity. The ability to interpret modelling outputs, question assumptions and translate analysis into clear, commercially useful action. Experience leading or developing analysts or measurement specialists and coordinating cross-functional delivery. Familiarity with analytics and BI tools such as Power BI, Tableau, Excel, SQL, Python or R. Coding expertise can be valuable but isn’t essential. Additional information Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
What you'll be doing: Lead the delivery of an integrated measurement roadmap, establishing clear workstreams, governance and practical approaches that teams can adopt. Translate business priorities into measurement plans, KPI frameworks, learning agendas, test designs and reporting requirements. Shape measurement approaches across global, regional and local markets, balancing consistency with differences in data availability and business needs. Lead measurement across audiences, identity, commerce, social and influencer activity, campaign effectiveness, and creative and production effectiveness. Partner with marketing science and data science specialists on approaches including MMM, incrementality, attribution, market testing and outcome modelling. Turn modelling, experimentation and campaign results into clear recommendations that strengthen planning, investment and optimisation. Lead and develop a small team of analysts and measurement specialists while building collaborative relationships with senior client and cross-functional stakeholders.
Skills we're looking for: Substantial experience in marketing measurement, media analytics, marketing science or data-led transformation, ideally gained in an agency, CPG, retail, commerce or client environment. Experience delivering complex measurement programmes across multiple markets and collaborating effectively with senior stakeholders. Strong practical knowledge of KPI frameworks, learning agendas, test-and-learn approaches, MMM, incrementality, attribution, campaign analysis and optimisation. An understanding of integrated measurement spanning audiences, identity, commerce, social and influencer, creative and production activity. The ability to interpret modelling outputs, question assumptions and translate analysis into clear, commercially useful action. Experience leading or developing analysts or measurement specialists and coordinating cross-functional delivery. Familiarity with analytics and BI tools such as Power BI, Tableau, Excel, SQL, Python or R. Coding expertise can be valuable but isn’t essential.