Analytics Associate Director

Company description We are Zenith, the ROI agency, but we’re about so much more than numbers. Since 2005, we’ve been helping some of the world’s biggest and most exciting brands turn ambitious ideas into meaningful business growth. As part of Publicis Groupe, our global community of 6,000+ specialists across 95 markets brings together media, data, technology, commerce and content to solve complex challenges and create work that makes a difference. We believe the best work happens when great people come together. We’re curious, collaborative and always looking for new ways to think, challenge convention and push what’s possible. From strategy and planning to performance, data, content and trading, our teams work across disciplines to create smarter, more personal experiences for the brands we partner with. And we’re serious about our people too. We want Zenith to be a place where everyone feels seen, heard and represented, with opportunities to learn, grow and make your mark. From our regular social events, mentoring, learning opportunities, recognition and community initiatives, we’re building a culture where people can bring their whole selves to work, share ideas and have a lot of fun along the way. So, if you’re ambitious, curious and excited by the pace of change in our industry, you’ll fit right in. Whether you’re a media expert, creative thinker, data enthusiast, tech lover or simply someone who wants to make an impact, there’s a place for you at Zenith. Come and help us create a more meaningful kind of ROI – for our clients, our people and our culture. Overview We are hiring an Analytics Associate Director to help turn complex marketing data into decisions that make a real difference. Working within Adobe.pub, you’ll connect business challenges with smart analytical thinking, helping Adobe and Publicis teams understand what works, where opportunities lie and how media investment can work harder. You’ll partner with stakeholders across analytics, strategy, media and activation, bringing clarity to complex questions and turning insight into measurable impact. It’s an opportunity to combine analytical craft, commercial thinking and collaboration on a major international client. Responsibilities What you'll be doing: Lead analytical workstreams across the marketing funnel, helping shape campaign strategy, optimisation and measurement. Turn complex business and marketing questions into clear analytical approaches that teams can act on. Use campaign, customer and business data to uncover performance drivers, growth opportunities and ways to improve marketing effectiveness. Develop practical measurement frameworks that help teams understand the impact of media and marketing investment. Translate complex analysis into clear stories and recommendations for both analytical and non-technical audiences. Partner with teams across analytics, strategy, media, activation and the client organisation to embed insight into planning and decision-making. Own analytical projects from brief to recommendation, while sharing knowledge and developing repeatable approaches that strengthen the wider analytics capability. Qualifications Skills we're looking for: Strong experience in digital, marketing or media analytics, with the ability to turn data into useful business and marketing recommendations. A solid understanding of digital marketing, media measurement and campaign performance across the marketing funnel. Experience designing analytical approaches to solve complex or initially ambiguous business questions. Confidence working with large or complex datasets to identify opportunities for optimisation, growth and improved effectiveness. Clear communication and presentation skills, including the ability to make analytical findings accessible to different audiences. A collaborative approach to stakeholder relationships, with experience using evidence and insight to help shape decisions. Practical experience with analytics and measurement tools. Exposure to platforms and methods such as Adobe Analytics, Adobe Experience Cloud, GA4, SQL, Python, Power BI, attribution, experimentation or incrementality is valuable, rather than an expectation that you will have worked with every one. Additional information Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
What you'll be doing: Lead analytical workstreams across the marketing funnel, helping shape campaign strategy, optimisation and measurement. Turn complex business and marketing questions into clear analytical approaches that teams can act on. Use campaign, customer and business data to uncover performance drivers, growth opportunities and ways to improve marketing effectiveness. Develop practical measurement frameworks that help teams understand the impact of media and marketing investment. Translate complex analysis into clear stories and recommendations for both analytical and non-technical audiences. Partner with teams across analytics, strategy, media, activation and the client organisation to embed insight into planning and decision-making. Own analytical projects from brief to recommendation, while sharing knowledge and developing repeatable approaches that strengthen the wider analytics capability.
Skills we're looking for: Strong experience in digital, marketing or media analytics, with the ability to turn data into useful business and marketing recommendations. A solid understanding of digital marketing, media measurement and campaign performance across the marketing funnel. Experience designing analytical approaches to solve complex or initially ambiguous business questions. Confidence working with large or complex datasets to identify opportunities for optimisation, growth and improved effectiveness. Clear communication and presentation skills, including the ability to make analytical findings accessible to different audiences. A collaborative approach to stakeholder relationships, with experience using evidence and insight to help shape decisions. Practical experience with analytics and measurement tools. Exposure to platforms and methods such as Adobe Analytics, Adobe Experience Cloud, GA4, SQL, Python, Power BI, attribution, experimentation or incrementality is valuable, rather than an expectation that you will have worked with every one.