Growth Marketing Manager

Role Purpose

Drive the commercial contribution of Marketing by generating, qualifying and converting market interest into actionable sales opportunities, both directly and through the company’s partner ecosystem. The role will lead the company’s growth marketing, sales development and partner marketing activities across international markets, ensuring that marketing investments translate into measurable pipeline creation and business growth.

Key Responsibilities

1.       Demand Generation & Growth

·        Own and coordinate Inside Sales activities, including inbound qualification and targeted outbound prospecting.

·        Establish lead qualification, scoring and routing processes.

·        Manage lead nurturing and marketing automation activities.

·        Coordinate sales meetings, demo requests and follow-ups with Sales.

·        Ensure timely follow-up, CRM registration and tracking of all marketing-generated leads.

·        Develop structured lead reactivation processes for frozen opportunities and prospects.

2.      Partner Growth & Ecosystem Development

·        Lead the partner go-to-market strategy, defining which partners, segments and geographies to prioritize based on market opportunity and commercial potential.

·        Identify, evaluate and build the business case for new partnerships, using market intelligence to propose where partners can accelerate growth or market entry.

·        Drive joint business planning with key partners, setting shared pipeline targets, campaign plans and success metrics.

·        Own and execute joint go-to-market initiatives with partners, including co-marketing campaigns, webinars, events and joint value propositions.

·        Track and report partner-sourced and partner-influenced pipeline, ROI and performance.

·        Act as a strategic counterpart to Partner Management and Sales, shaping partner priorities and commercial direction, with Partner Management retaining formal ownership of contractual agreements.

3.  Analyst Relations & Market Intelligence

·        Monitor competitor positioning, market trends and industry developments.

·        Work with Solutions and Product teams to strengthen market positioning and industry visibility.

·        Coordinate relationships with relevant industry analysts and research organizations (e.g. Gartner, Forrester, Celent, IBS Intelligence).

·        Organize analyst briefings, product updates, research participation and industry evaluations.

4. Sales Enablement & Campaign Execution

·        Collaborate with Sales and Solutions on targeted campaigns, value propositions, customer references and use cases.

·        Ensure effective commercial follow-up from conferences, exhibitions, webinars and other events.

·        Support on marketing targeted campaigns for product launches, cross-selling and entry into new markets.

5. Required Experience & Skills

·        5+ years of experience in B2B technology marketing, demand generation, , business development or channel marketing.

·        Knowledge of enterprise software, fintech or financial services technology is highly desirable.

·        Strong business acumen, with the ability to assess market opportunities, build business cases and link marketing and partner activities to revenue impact.

·        Proven experience in developing and growing partner or channel ecosystems is a strong advantage.

·        Strong understanding of B2B sales cycles and lead qualification.

·        Hands-on knowledge of Salesforce CRM, digital marketing, marketing automation and analytics tools.

·        Experience with performance marketing.

·        Strong analytical, organizational and communication skills.

·        Ability to work across department internationally like Marketing, Sales, Solutions, Product and Partner Management.

Requirements

· 5+ years of experience in B2B technology marketing, demand generation, growth marketing, sales development or partner/channel marketing.

· Experience in enterprise software, fintech or financial services technology is highly desirable.

· Strong business acumen, with the ability to assess market opportunities, build business cases and link marketing and partner activities to revenue impact.

· Proven experience in developing and growing partner or channel ecosystems is a strong advantage.

· Strong understanding of enterprise sales cycles and lead qualification.

· Hands-on knowledge of Salesforce CRM, digital marketing, marketing automation and analytics tools.

· Experience with digital campaigns, LinkedIn marketing and sales enablement.

· Strong analytical, organizational and communication skills.

· Ability to work across and influence international Sales, Solutions, Product and Partner Management teams.

Expected Outcomes:
The role is expected to establish a structured, measurable marketing-to-sales process, increase the volume and quality of sales opportunities (both direct and partner-sourced), improve conversion rates, and demonstrate the tangible contribution of Marketing and the partner ecosystem to commercial growth.

Benefits

What We Offer:

• Competitive remuneration package
• Ticket restaurant card
• Private medical health insurance plan
• New experiences within a multinational environment and global teams
• Team spirit environment with passion for technology
• Development opportunities within a market-leading, fast-growing organization

If you want to be part of one of the top leading software firms in the FinTech industry internationally, we want to hear from you!

We are an equal opportunities employer. All applications will be treated with strict confidentiality. By submitting your CV, you accept the content of our Privacy Policy, and consent to the processing of your data as part of this application.

Profile Software is a leading international global software solutions provider, with over 30 years of experience in the FinTech industry, and offices in key financial centers. We have a strong presence in Europe, the Middle East, America, Asia and Africa delivering innovative solutions to both start-ups and established banking & finance institutions, through direct communication or a reliable partners network.

Continuous R&D investments and close contact with clients and associates around the world allow us to anticipate future trends and meet the growing market needs.

Profile has doubled over the last 4 years, expects to further double within the next 3, and is also listed on ATHEX with strong shareholders. The company provides a challenging environment that encourages initiative and promotes commitment to its clients’ business objectives.