Senior ABM Strategist

Position:
Senior ABM Strategist

Company:
Power Digital

Location:
Colombia

Employment type:
Remote

Short Summary:
The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, focusing on audience strategy, account prioritization, and activation-ready planning. This role is both strategic and hands-on, requiring proficiency in tools like 6sense and Clay.

Responsibilities:
- Lead B2B GTM and ABM strategy across ICP development, persona development, and account prioritization.
- Own 6sense strategy, including segment creation and audience logic.
- Use Clay for account enrichment and TAL development.
- Translate client business goals into clear GTM recommendations.
- Develop ABM strategies for various account-based programs.
- Partner with multiple teams to translate ABM strategy into integrated activation plans.
- Lead client-facing strategy conversations and simplify complex B2B strategies.
- Create repeatable internal processes for ABM activation planning.

Requirement:
- Proficiency in spoken and written English at an advanced level.
- Experience with B2B strategy and ABM workstreams.
- Hands-on experience with 6sense and Clay.

Benefits:
- Base salary + commission opportunities.
- Prepaid Medicine Plan.
- 15 paid vacation days (PTO) per year.
- Fully flex work environment: full-remote, in-office, or hybrid.
- One-time 400.000 COP Work From Home stipend.
- Employee Assistance Program (EAP).
- 17 observed Colombian national holidays + 2 mental health recharge days per year.
- Legal benefits like Prima, Cesantias.
- Unlimited opportunities for growth & leadership.
- Ongoing employee development programs.
- Quarterly awards for outstanding performance.
- Opportunities to be involved in company DEI initiatives.