Senior Media Buyer (Meta)

About the role

The owner of Pocket's Meta advertising, end to end. You run our Meta acquisition across the US and Europe and are accountable for its results: scaling spend while keeping CAC and ROAS on target.

This is a hands-on role. You'll be in Ads Manager every day: launching and optimizing campaigns, testing new angles and creatives, studying what competitors run, and deciding where the next dollar should go. You'll work closely with our Creative Director and use performance data to decide which ads and copy get made next.

This role is for someone who has already scaled Meta accounts to multiple seven figures per month, profitably, and can do it without step-by-step direction.

What you'll own

- Meta Ads performance across the US and Europe, with budgets in the millions of dollars per month

- Campaign structure, budgets, bidding, and day-to-day optimization, with a focus on cutting wasted spend

- A testing roadmap for creatives, angles, offers, and landing pages

- Competitor research: their ads, landing pages, and offers, and what we can learn from them

- Creative direction based on data: working with the Creative Director to decide which creatives and ad copy to produce next

- Daily and weekly reporting on CAC, ROAS, and scaling opportunities, with full accountability for channel profitability

What we're looking for

- You've personally scaled Meta ad accounts to multiple seven figures per month in profitable spend

- Hands-on expertise in Meta Ads: you do the in-platform work yourself, not through agencies or junior buyers

- Experience managing budgets well above $100K per month and scaling a brand aggressively

- A relentless tester: you're always looking for the next winning creative, angle, or audience

- Strong competitive research habits, using both tools and manual research

- Highly analytical and comfortable in spreadsheets: you make decisions based on data

- Comfortable owning strict CAC and ROAS targets at high scale, and optimizing without waiting for instructions

- A clear understanding of how media buying and creative strategy work together

- Fast, direct, and clear in how you communicate

- Experience scaling DTC, consumer tech, or premium hardware brands is a strong plus

- Deep knowledge of Meta creative frameworks and which ad formats and angles convert is a strong plus

- Experience managing large budgets across international markets, especially the US and Europe, is a strong plus

What we offer

- Full ownership of Pocket's Meta acquisition channel

- High autonomy and direct impact on company growth

- Direct access to the founders and close collaboration with the creative and marketing teams

- Full-time role, in person in San Francisco; starting remotely is possible, working PST/EST hours

- Start as soon as possible

- Competitive compensation

About Pocket

Pocket is a Y Combinator W26 company building a premium hardware plus software product in the AI voice recorder space. We are obsessed with quality and speed. We are scaling very fast in the US and now European markets and building a device experience that can become the category leader.