Senior Digital Product Manager Lead

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city/state location of position]. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Product Manager / Transformation Product Lead to lead high-visibility initiatives within Offer Modernization. This role will shape and deliver scalable capabilities that simplify and modernize how offers move from strategy and customer need through design, activation, fulfillment, measurement, and optimization.

The ideal candidate combines product strategy, 0-to-1 discovery, transformation leadership, technology fluency, and executive communication with the ability to drive complex initiatives across organizational boundaries.

Key Responsibilities

• Define Product Strategy: Establish product vision, target-state capabilities, priorities, roadmaps, and measurable outcomes aligned to Offer Modernization objectives.
• Lead 0-to-1 Discovery: Translate ambiguous business and customer problems into opportunities, hypotheses, MVPs, requirements, and scalable product solutions.
• Drive Transformation: Challenge legacy processes and identify opportunities to simplify, automate, standardize, and build reusable enterprise capabilities rather than replicate existing complexity.
• Own End-to-End Delivery: Lead capabilities from discovery through build, launch, adoption, measurement, and continuous optimization.
• Orchestrate Cross-Functional Teams: Align Product, Technology, Architecture, Marketing, Data, Operations, Risk, and other partners around common outcomes and resolve complex dependencies.
• Influence Executive Decisions: Frame complex issues into clear choices, trade-offs, risks, recommendations, and investment decisions for senior leadership.
• Advance AI & Automation: Identify practical opportunities to apply Generative AI, Agentic AI, analytics, and automation while considering appropriate governance and controls.
• Deliver Measurable Value: Establish KPIs and connect product investments to customer experience, speed-to-market, revenue, operational efficiency, adoption, and risk outcomes.

Required Qualifications

• 8+ years relevant industry experience, with 3+ years prior people leadership experience, preferably.
• Significant experience in Product Management, Product Strategy, Digital Transformation, or enterprise-scale strategic initiatives.
• Demonstrated success leading complex, cross-functional initiatives involving significant business and technology change.
• Strong expertise in product strategy, customer/problem discovery, roadmap development, prioritization, MVP definition, Agile delivery, and outcome measurement.
• Experience taking significant products or capabilities from concept through MVP, launch, and scale.
• Strong executive presence with demonstrated ability to influence senior stakeholders and drive decisions across organizational boundaries.
• Ability to operate effectively with ambiguity and translate strategic objectives into structured execution plans.
• Strong analytical, problem-solving, and decision-framing capabilities.
• Working familiarity with Generative AI and Agentic AI and the ability to identify practical business and product applications.

Preferred Qualifications

• Experience with platform modernization, MarTech, offer management, personalization, pricing, rewards, customer decisioning, or financial services.
• Experience working with enterprise architecture, APIs, data integration, SaaS platforms, AI/ML, and engineering organizations.
• Familiarity with Responsible AI, privacy, governance, risk, and controls in a regulated environment.
• Product Management/Product Owner certification such as CSPO or SAFe POPM is a plus.

What Success Looks Like

• Turn ambiguity into strategy and an executable roadmap.
• Lead 0-to-1 discovery, not just execution of predefined requirements.
• Simplify and modernize rather than recreate legacy processes.
• Reduce complexity and improve speed-to-market.
• Build reusable capabilities that scale across products and channels.
• Create executive alignment through clear decisions and recommendations.
• Move appropriate AI and automation opportunities from concept to measurable value.
• Demonstrate quantifiable customer, business, operational, and risk outcomes.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

Competencies

Business Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $112,000.00 – $249,600.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 11/10/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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