Social Media Manager

Play Perfect is a fast-growing mobile gaming company, headquartered in Tel Aviv, that entertains millions of players worldwide. Our team of developers, designers and gamers builds immersive, skill-based games, and we're looking for a social media rockstar to help shape how players discover and talk about them.

This is a hands-on, independent role reporting to the VP Marketing. You'll own our organic social channels end to end, from trends and content to community and performance, with freelancers and AI tools as your force multipliers.

Responsibilities:

• Run and grow our organic social channels: TikTok, Instagram, YouTube Shorts, X, Reddit, Discord and whatever comes next.
• Track trends, memes, sounds and formats daily, and turn the right ones into content within hours.
• Plan the content calendar, and script, shoot, edit and publish short-form video, memes and community content.
• Use AI tools and manage freelancers, UGC creators and influencers to scale output.
• Engage players in comments, DMs and Discord, and run giveaways, challenges and collabs.
• Test hooks, formats and posting times, track performance by channel and report on what works.
• Share top-performing organic content with the UA and creative teams for paid use.

• 1–2 years of social media management experience for a brand, game or creator
• Proven track record of growing social channels
• Strong short-form content skills: writing hooks, shooting and editing TikToks and Reels
• Deep familiarity with internet culture, memes and social trends
• Hands-on experience with AI tools for content, copy, visuals or video
• Independent, self-driven and comfortable moving fast
• Data-minded, with experience using social analytics to make decisions
• Fluent spoken and written English
• Experience in gaming or apps, influencer partnerships, Discord communities or basic design is a plus