Marketing Lead (RAID: Shadow Legends) | Plarium vacancy | company.plarium.com

You can work remotely from any country within European time zones.

Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland and Spain.

RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 17 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.

We are looking for a Marketing Lead to own RAID’s marketing end to end. Working closely with Game Directors, Product, and Marketing teams, you will shape the game’s strategy and drive its growth.

Responsibilities

• Define and drive the product’s marketing vision, strategy, priorities, and short- and long-term growth plans
• Establish marketing KPIs, monitor performance, evaluate effectiveness, and drive continuous improvement
• Lead marketing budget planning, forecasting, and investment recommendations in alignment with business objectives and senior leadership
• Drive alignment and execution across User Acquisition, Creative, Product Marketing, CRM, Influencer Marketing, and other functions
• Work closely with Game Directors and Product teams; deeply understand the game’s mechanics, economy, audience, and roadmap
• Develop and lead marketing plans for launches, major updates, campaigns, partnerships, and other growth opportunities
• Analyze market trends, competitors, player behavior, and audience insights to strengthen positioning and identify opportunities
• Communicate performance, strategic recommendations, and business results to senior leadership

What we expect

• 5+ years of marketing experience in mobile gaming, with demonstrated strategy ownership and measurable results

• Strong understanding of mobile gaming, free-to-play economics, player lifecycle, and marketing performance metrics

• Experience in marketing strategy, budget planning, performance management, and go-to-market execution

• Broad understanding of UA, Creative, Product Marketing, CRM, and other marketing disciplines

• Strong analytical, financial, and strategic thinking with data-driven decision-making

• Excellent cross-functional leadership, communication, and stakeholder management

• English at the Upper Intermediate level or higher

Desired

• Experience with midcore or hardcore mobile games (RPG, strategy, shooters)
• Experience with established live-service games and global marketing campaigns
• Experience with entertainment IP collaborations or strategic partnerships
• Previous senior marketing leadership experience within a gaming studio or publisher

What we offer

• Officially registered full-time employment

• 20 to 26 days of paid leave depending on the country in which your employment is registered

• Medical support for you and your child along with paid leave if you or your child are sick

• Individual development plan and regular feedback

• Professional seminars, workshops, courses, and internal training programs

• Reimbursement of gym membership fees

• Counseling with psychologists

• English classes

*Note: Benefits may vary by country. 

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What's next?

Send us your CV

1 1 Found your perfect job? Send us an up-to-date CV and, if applicable, a link to your portfolio. We typically respond within 5 working days.

Assessment Test

2 2 We may ask you to complete a test so we can assess your suitability for the role. After careful examination, we’ll send you feedback.

Technical Interview

3 3 We’ll get together on Google Meet or Zoom, which will be your opportunity to share details about your work experience, talk about the tasks and the team, and ask any questions.

Meeting with HR

4 4 Our HR representatives will ask about your career expectations, preferred working format, and your approach to teamwork. Here, you’ll also learn about professional development opportunities and company benefits.

Job Offer

5 5 If you’re successful at the interview, we’ll make you a formal job offer. If you accept, we’ll help you with any required legal documentation, prepare for your first day, and ensure you’ve got the necessary equipment.

Welcome to the Team!

6 6 We work remotely and in offices in Ukraine and Poland. You will meet your team online and start the onboarding process.

Stay in Touch

If you don’t succeed the first time, don’t be discouraged. Keep an eye out for new vacancies via our official channel on Telegram .