Product Communications Manager

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.

Plaid's Communications team tells the story of how our products work and why they matter. This role focuses specifically on fraud and risk: you'll build the media relationships, write the content, and shape the messaging that establishes Plaid as a leader in modern fraud prevention.

You've done this kind of work before in fintech, security, or a similar technical space, and you know how to turn a complex product into a story a reporter or customer actually wants to read. You build real relationships with press and industry contacts rather than relying on an agency to do it for you. You'll report to our Product Communications Lead.

You'll lead communications for Plaid's fraud and risk products. That means writing and pitching stories about our fraud solutions, not just when we launch something new, but as an ongoing part of how we talk to customers, press, and the industry.

You're good at explaining complicated product work in plain terms, and you can run your own editorial calendar: deciding what to write, when to publish it, and where it should go. This role goes beyond traditional PR — you'll work closely with product and marketing to shape how we talk about our fraud and risk work to customers, press, analysts, and the broader industry.

Responsibilities:

Messaging and positioning

• Own external messaging for Plaid's fraud and risk products, and keep it current as the products evolve.

• Lead fraud storytelling and thought leadership efforts across owned social channels and earned media, speaking, podcasts, etc.

• Work with product marketing and product teams to develop integrated plans and cohesive messaging.

Content and media

• Write blog posts, Q&As, LinkedIn content, and thought leadership pieces on fraud and risk topics for company spokespeople.

• Pitch and manage relationships with reporters and influencers who cover fraud, identity, and financial security.

• Turn one piece of news (like a product launch) into multiple pieces of content across channels — blog, social, press outreach.

• Lead proactive, creative storytelling

Industry analyst relations

• Drive proactive engagement with fraud and risk analysts at key firms including Gartner, Forrester, IDC, and others.

• Perform regular briefings and inquiries with subject matter experts and distill feedback for Plaid teams

• Manage Plaid’s submissions for industry reports and vendor evaluations

• Work with product and digital marketing teams on sponsored reports, reprints, webinars, etc.

Earned speaking and awards

• Manage the speaking calendar, secure earned opportunities at key industry events and help prepare and coach spokespeople

• Track and complete submissions for key industry awards

Qualifications:

• 10+ years in tech, fintech, fraud, and/or cybersecurity communications

• Strong writing skills — you can take a complex or technical topic and make it clear and interesting to a non-expert reader

• Real, hands-on media relations experience: you've built reporter relationships and secured coverage yourself, not just through an agency

• Strong program and project management skills — you can run multiple things at once without a lot of oversight

• Experience with fraud, risk, identity, or cybersecurity topics (given this role owns fraud comms specifically, worth flagging whether this should be must-have here even though Profile Details lists it as "a plus")

• A portfolio with examples of non-news storytelling (trend pieces, data stories, customer stories)

Nice To Have's:

• Analyst relations experience

• Background in journalism, editorial, or brand storytelling

• Experience across both agency and in-house roles

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

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Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.