Senior Marketing Project Manager

Title: Senior Marketing Project Manager Location: Vilnius, Lithuania

WHAT WE ARE LOOKING FOR

We are looking for a Senior Marketing Project Manager to improve how customers move from their first visit to an order across Quick-Garden, Pineca and Chalet de Jardin. You will own the conversion process across our brands and markets: identify where customers drop out, turn findings into tests and improvements, and bring marketing, sales and web teams together to act on the results.

This role combines hands-on conversion optimization with process ownership and commercial judgment.

YOUR RESPONSIBILITIES  

Define and maintain a shared conversion funnel and playbook across three brands and 11 markets.

• Lead a weekly review of targets, actual results, gaps, root causes and next actions.
• Develop hypotheses and run structured A/B and multivariate tests on high-traffic product and category pages, landing pages and checkout.
• Use GA4, dashboards, attribution data and enquiry-to-order results to identify opportunities and measure impact.
• Manage the handoff from marketing to sales, including response-time standards and a feedback loop on lead quality.
• Check that campaigns and landing pages align across markets, and flag underperforming channels or markets early.
• Plan the promotion calendar across brands and markets, setting priorities for seasonal sales, clearance and bundle offers.
• Coordinate promotions with PPC, SEO, content and email teams, then assess conversion lift alongside margin impact.
• Document processes, playbooks and onboarding guidance so effective ways of working can be repeated across markets.

WHAT YOU NEED TO SUCCEED

• Strong experience in e-commerce conversion rate optimization, including funnel analysis, hypothesis-led testing and landing page or checkout improvement.
• Ability to design clear processes, playbooks and service standards that work across multiple teams and markets.
• Confidence using GA4 and performance dashboards to interpret attribution and conversion data.
• A practical approach to root-cause analysis and turning findings into accountable actions.
• Experience coordinating SEO, PPC, content, sales, design and development teams.
• Commercial judgment to assess marketing results alongside revenue and margin.
• Strong project management and communication skills, with the ability to move work forward across functions.
• Experience with e-commerce web platforms, website revamps, sales operations or CRM systems, and multi-market or multi-brand businesses would be a strong advantage.

WHAT'S IN IT FOR YOU?

• Competitive salary: EUR 3,500 - 5,000 gross per month based on your skills and experience.
• Hybrid working model: work from the office Monday to Wednesday, and enjoy the flexibility to work from home the rest of the week.
• Private health insurance: additional health coverage for your well-being.
• Sports budget: yearly support for physical activities and wellness.
• Learning budget: annual allowance for training and professional development.
• Empowering culture: a work environment built on respect, autonomy, and collaboration.
• Team events: regular team-building activities and company gatherings.
• Annual team trip abroad: we celebrate our achievements with an unforgettable company trip.