(Senior) Employer Branding Specialist (d/f/m)

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

The Role

Employer branding sits between Talent Acquisition, Marketing, Comms and Design. Its job is to make Personio a known and trusted employer for diverse, values-driven talent across Europe, and to turn that reputation into qualified candidates for our priority roles, mainly in Technology and Sales.

As Senior Specialist, Employer Branding, you own this work. You set priorities with Talent Acquisition, you create and run the campaigns and content, and you use data to show what works. You are hands-on: you write, publish, build and report yourself, and you use AI to do more of it, and do it better.
This role requires 3 days per week in the office and is based in Berlin or Munich.

What You’ll Do

• Strategy and roadmap: Shape our employer brand strategy with Talent, Marketing, and Comms. Turn our employer value proposition (EVP) into a clear story for each priority audience in Europe, and keep a roadmap that balances long-term goals with what we must deliver now.

• Candidate pipeline: Run recruitment marketing campaigns for priority roles and regions, with one goal you can measure: qualified candidates in the pipeline, at a stable cost per hire. Focus first on the markets where competition for talent is increasing. Agree priorities with Talent Acquisition and build campaigns around them. Support and enable the recruiting team on in-person activities such as meetups, conferences, networking events, etc.

• Content and channels: Develop a content and channel plan with the content team. Create and publish content in German and English, such as employee stories, career site pages, job ads, social posts and short video. Run our employer brand channels, including LinkedIn, Kununu and Glassdoor. Act as brand guardian for all candidate-facing material.

• Advocacy: Equip employees and hiring managers to share their Personio story and pitch our EVP with confidence. Work with Corporate Comms to use executive visibility where it helps.

• Measurement: Define and track metrics linked to hiring outcomes: qualified candidates and conversion by channel. Add leading indicators for brand work, such as reach and audience growth on our employer brand channels and ratings on Kununu and Glassdoor. Report to stakeholders in a way that leads to decisions. Test new ideas in small steps and keep what moves the numbers.

• Budget and vendors: Own the employer branding budget. Spend where it brings qualified candidates, and show the return per vendor and channel.

• AI-first way of working: Build AI into how employer branding works at Personio. Use it for market and competitor intelligence, research, planning and analysis, so that you can cover a wide range of work on your own. Set clear quality standards and checks, so that people stay accountable for everything we publish.

What You’ll Need

• Experience: 6+ years in employer branding, recruitment marketing or B2B marketing, with campaigns and results you can show.

• Ownership: You start from a goal and a number, act without waiting to be asked, and take responsibility for the result. You are happy to do the hands-on work yourself.

• Pipeline and CRM mindset: You have built a pipeline with clear conversion targets, while keeping cost per hire stable. You keep CRM or ATS data clean and use it to decide where to invest.

• Analytical thinking and reporting: You turn numbers into decisions, and your reports are easy for others to use.

• AI Fluency: You have hands-on experience using AI to improve your workflow, and the sound judgment to know when to rely on it and when to step in yourself.

• Brand and content: You have a strong sense for brand and you write clear, engaging content.

• Languages: You are fluent in German and English, in writing and in speech.

• Collaboration and inclusion: You work well with Talent Acquisition, Marketing, Comms and Design, and you care about inclusive messaging that reflects our commitment to diversity and equity.

• Nice to have: Hands-on experience running social media channels, including short form video.

Why Personio

Personio is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

• Make an impact on the environment and society with 2 (fully paid) Impact Days – one for an individual project of your choice and one for a company-wide initiative

• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

• Find your best way to work with our office-led, remote-friendly PersonioFlex

• Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more

• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

• Engage in a high-impact working environment with flat hierarchies and short decision-making processes