Senior Designer, Social & Digital

About the Role:

IPSY is seeking a Senior Designer, Social & Digital with a social-first, digital-native mindset to join our Creative team. This role lives primarily in always-on paid growth and organic social, where you’ll design, animate and help conceptualize content built to perform on-platform, not just look good in a deck. You'll partner closely with the Art Director, channel/discipline leads and production designers on strategic ideation and campaign concepts, while helping drive the always-on content engine. This is a role for someone who thinks in feeds, short-form hooks and platform behavior, not someone coming from a print or brand-systems background.

The Senior Designer reports to the Senior Manager, Art Director. The ideal candidate will be based in Los Angeles, California and able to come on-site to the Santa Monica office one day per week.

What You’ll Be Doing:

Always-On Paid Media Design/Motion:

• Design and animate paid media assets across paid social, display, and other growth channels
• Translate brand campaigns into performance-driven creative, balancing brand integrity with conversion goals
• Build and iterate on creative based on performance data, competitive insights, testing results, and platform best practices

Always-On Organic Social Design:

• Design daily and weekly organic social content for owned channels
• Adapt brand campaigns and themes into scroll-stopping, platform-native content
• Maintain visual consistency with brand guidelines without making content feel like a repurposed brand asset
• Partner with the Art Director and channel leads on strategic ideation for monthly themes, content concepts and style guides, bringing a point of view on trends and platform behavior

Experiential and Creative Production Support:

• Support the Art Director on experiential and events creative, from concept through on-site execution
• Assist with Art Direction and production of monthly photoshoots
• Occasional support on decks or event collateral, as needed

What We Are Looking For:

• 5+ years of graphic design experience with a social/paid media focus, ideally in-house or agency
• BA/AA in graphic design or similar field
• Digital-first, platform-native mindset; you think about how content performs in-feeds, not just how it looks as a static asset
• Strong motion design skills (After Effects or similar) for paid and social content
• Portfolio demonstrating both organic social design and paid/performance creative
• Comfortable partnering on ideation and concept development, not just execution
• Strong eye for brand consistency without sacrificing platform-native content style or campaign KPIs
• Ability to manage multiple concurrent projects and shifting priorities
• Familiarity with Figma and Adobe design suite
• Experience working in a fast-paced design and creative production environment
• Experience working directly with non-creative stakeholders
• Comfortable giving instructions and guiding production designers

Bonus if You Have:

• Experience or aspiration toward an Art Director path for social and paid media
• AI fluency for content creation and conceptual ideation (generative tools for concepting, asset production, or workflow acceleration)

Work Authorization:
Must be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship.

What We Offer:

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our California Privacy Notice.

#LI-CF1