Senior SEO / GEO Manager

About performance.io Ltd.

performance.io are the specialist SEO and AI search agency helping brands drive online performance in the evolving search landscape. Combining world-leading SEO expertise with Generative Engine Optimization (GEO), content marketing, and data-driven analytics, we help 15 of the world’s top 20 pharma and biotech companies increase visibility across traditional search engines such as Google, LLMs such as ChatGPT, and AI-powered search. We are an enthusiastic and diverse team headquartered in London with offices across the US, India, Japan, and South Africa – shaping the future of digital engagement in healthcare. 

We’re proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We especially encourage candidates from underrepresented backgrounds to apply – your unique perspective is valued and will help us build a stronger team. To ensure a fair and objective selection process, we conduct blind CV screening for this role. If you require any reasonable adjustments during the recruitment or interview process – such as alternative formats, additional time, or other accommodations – please let us know. We’re here to remove barriers and ensure every candidate has the opportunity to perform at their best.

About the role

• We’re looking for a forward-thinking Senior SEO Manager who understands search in today’s age of search. It’s no longer just about rankings, it’s about optimising for generative engines, AI-driven discovery, and visibility across an expanding ecosystem of search surfaces.
• As a Senior SEO Manager at performance.io, you will shape the next era of organic performance by integrating traditional SEO, Generative Engine Optimisation (GEO), AI-assisted content strategy, and LLM visibility frameworks into client roadmaps.
• You’ll work closely with our SEO Account Directors and senior team to ensure every account has a robust, future-ready strategic direction.
• You’ll thrive in a role where you can challenge convention, lead with curiosity, and help build the next generation of SEO practice in the health and technology sectors.

What you'll do

As a Senior SEO Manager, you will be the strategic lead for your accounts, typically the one of the more senior SEO’s guiding both internal teams and client stakeholders. You will:

• Own and deliver full-funnel organic strategies that combine classic SEO with GEO, AI-driven search experience optimisation, and structured data for generative models.
• Bring clarity to clients by presenting recommendations and AI-aligned strategies with confidence and storytelling impact.
• Help shape the evolution of PIO’s SEO + GEO frameworks, tools, and internal processes as our services advance into the generative search era.
• Oversee SEO Managers and coordinate with cross-functional teams across the UK, US, Japan, South Africa and India to deliver technically excellent, insight-driven work.
• Work hands-on when needed, across internal linking audits, site speed optimisations, information architecture, and AI-focused content evaluation.
• Educate the wider business on AI, E-E-A-T advancements, medical SEO, GEO, and emerging search behaviours across global healthcare markets.
• Attend regular client sessions to walk through technical recommendations, generative search performance insights, and strategic roadmaps.

Qualifications

• 4+ years in SEO, ideally within a digital agency environment.
• Strong experience leading SEO strategies, with exposure to international and multilingual search, including AI localisation considerations.
• Ability to manage day-to-day communications across multiple accounts, setting direction and maintaining high delivery quality.
• Expert user of GSC, GA4, GDS/Looker Studio, and comfortable interpreting AI-driven analytics signals (e.g., generative snippet visibility, LLM crawl behaviour, entity performance).
• Exceptional stakeholder management and confidence presenting high-impact recommendations.
• Meticulous attention to detail and the ability to quality-check deliverables for accuracy, compliance, and medical SEO standards.
• Organised, proactive, and comfortable collaborating with your counterparts in India.