Growth & Performance Marketing Manager

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now!

PeopleCert is looking for a Growth & Performance Marketing Manager, who will own the digital sales and revenue impact of the products in their portfolio. You will plan, run and optimise performance marketing across paid, email and owned channels, and you will be accountable for the product metrics and sales numbers they deliver. You will work closely with Product, CRM & Analytics and regional teams, turning data into decisions that grow revenue, conversion and customer value.

As a Growth & Performance Marketing Manager, your tasks will be the following:

• Own sales, revenue and conversion targets for our product portfolio.
• Plan and optimise performance campaigns across PPC, paid social, SEO/SEM and email, managing budget allocation to maximise ROI and ROAS.
• Track and report product and funnel metrics (traffic, conversion rate, CAC, revenue, customer value) and act on what the data shows.
• Collect, analyze and interpret data from multiple sources to track performance and identify areas for growth and optimization.
• Run A/B tests and conversion optimisation initiatives across the funnel, from campaign to checkout.
• Collaborate with cross-functional teams to enhance product offerings and improve user experience.
• Analyze customer behavior to tailor personalized marketing strategies that lift conversion and retention.
• Regularly monitor and report results-led updates with clear recommendations.
• Generate actionable insights and recommendations based on data analysis to support decision-making and drive business growth.
• Manage agency and vendor partners, setting clear goals and holding them accountable for performance.

What we look for:

• Bachelor's degree in Digital Marketing, Business Analysis, Mathematics or Economics.
• 5+ years in performance marketing or digital sales, with a track record of delivering measurable revenue growth.
• Proven ownership of budgets and sales or revenue targets.
• Strong analytical skills with GA4, Google Tag Manager and BI or reporting tools (e.g. Power BI, Looker Studio).
• Hands-on experience with PPC, paid social, SEO/SEM, email marketing and conversion optimisation.
• Creative thinker with the ability to identify and solve problems efficiently.
• Hands-on experience using AI tools to improve marketing performance.
• Excellent communication and teamwork skills, with the ability to work in a fast-paced environment.
• Organizational skills and attention to detail.
• Excellent command of the English language (C2 level certification desired; LanguageCert C2 LTE or C2 IESOL certificate would be a plus).
• Advanced computer literacy is required; ECDL Advanced level certification is desirable.

What we offer:

• Competitive remuneration package 💲
• Work in an international, dynamic and fun atmosphere 💯
• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees 🎓
• Huge learning experience in using best practices and global environment 📈
• Constant personal and professional development 🥇

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity, Clarity, and Velocity are the core values which guide everything we do.

Our offices in UK, Greece, Cyprus and India boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

• If we work on the SELT service in the UK, background checks will include:
• If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.

All applications will be treated with strict confidentiality.