Principal Product Manager

Job Title

Principal Product Manager

Job Description

About The Position | Major goals and objectives and location requirements 

People Inc. is seeking an experienced and strategic Principal Product Manager to lead initiatives across our Health portfolio, with a focus on product innovation, healthcare professional experiences, and companion apps. In this role, you’ll own the product strategy and roadmap for key experiences that help audiences take action on their health and create new opportunities for business growth.

As a senior individual contributor, you’ll work cross-functionally with engineering, design, data science, editorial, marketing, and commercial teams to build intuitive, trusted, and innovative experiences that drive engagement and deepen loyalty.

Hybrid 3x a week- (New York, NY) 
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team: | The Team and/or Brand.

The Health product team develops and executes the roadmap for People Inc.’s Health portfolio, including HEALTH and Verywell Health. Its work spans consumer products, healthcare professional offerings, and advertising innovation, with a focus on connecting trusted health information to useful experiences across our brands and partner platforms.

About The Positions Contributions:

Weight %

Accountabilities, Actions and Expected Measurable Results

25% - Product Leadership

• Drive the long-term product vision and strategy for key initiatives across the Health portfolio.
• Establish and track measurable goals and KPIs aligned to user needs and business objectives.
• Act as the voice of the user, advocating for intuitive, impactful experiences that build audience trust.
• Maintain a strong product point of view that connects consumer value with commercial opportunity.

25% - Product Discovery & Delivery

• Lead discovery processes including problem framing, research, prototyping, and validation.
• Translate insights into actionable product solutions through iterative experimentation and refinement.
• Manage the full product development lifecycle in partnership with engineering, design, and external partners.
• Ensure timely, high-quality execution of roadmap initiatives.

20% - Strategic Roadmapping

• Define and evolve a product roadmap that balances near-term wins with long-term growth.
• Integrate brand priorities, user feedback, commercial opportunities, and technical constraints.
• Proactively communicate roadmap updates and rationale to stakeholders across the organization.
• Adapt roadmap direction based on performance outcomes, business priorities, and audience behavior.

20% - Stakeholder Collaboration

• Collaborate with business leaders, engineering, design, editorial, marketing, and commercial teams to align goals and priorities.
• Facilitate cross-functional decision-making with clarity, transparency, and influence.
• Build strong partnerships that enable cohesive execution across brands and external partners.

10% - Analytics & Insights

• Partner with analytics and data science to design experiments, define success metrics, and measure impact.
• Use data to inform product direction, validate hypotheses, and surface new opportunities.
• Synthesize qualitative and quantitative insights to support continuous product improvement.

The Role’s Minimum Qualifications and Job Requirements

Education: B.S. or B.A. required and/or equivalent experience.

Experience: 7+ years in product management, with substantial experience leading consumer-facing digital products and launching new experiences.

Specific Knowledge, Skills, Certifications and Abilities:

• Proven success leading products that span multiple teams or business units, ideally in health, media, or consumer technology.
• Deep understanding of analytics, consumer engagement, A/B testing, and agile product processes.
• Ability to turn ambiguous opportunities into clear product strategies and actionable roadmaps.
• Strong commercial judgment and an orientation toward outcomes, user needs, and brand integrity.
• Exceptional collaboration and communication skills, with the ability to influence without authority and align cross-functional stakeholders.
• Experience with mobile apps, AI-powered experiences, healthcare professional products, or advertising and sponsorship models is a strong plus.
• An understanding of privacy and audience trust considerations in health-related products.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:

Pay Range

Salary: New York: $160,000 - $180,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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