Head of Website & Conversion

Why this role exists ?

At Pennylane, our website is a key engine for acquisition and conversion, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups.

With over 450,000 monthly visits, our website already brings together conversion, product management, engineering, and tracking. We are seeking a Head of Website & Conversion to provide clear leadership, structure the team, and scale our conversion performance.

Reporting to the Head of Growth, you will lead a multidisciplinary squad and ensure the website’s speed, quality, and business impact.

🌍 What is Pennylane?

Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.

Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising clients.

A few figures illustrating our scale and ambition:

• 💻 Over 1.3 million SMEs already work with Pennylane

• 🤝 More than 7,000 accounting firms use our platform

• 👨‍👩‍👧‍👦 Over 1,100 Pennylaners from more than 25 nationalities

• 💰 More than €400 million raised since launch

• 🌍 Remote-friendly, international culture expanding across Europe

What You’ll Do

You will lead our Website squad and collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams.

Lead and Grow the Website Squad

• Set clear roles, objectives, and rituals

• Manage and develop multidisciplinary profiles across conversion, product, and engineering

• Foster growth in autonomy and seniority

• Integrate AI into daily work to accelerate processes (e.g., backlog management, landing-page creation)

• Recruit additional talent as needed

Drive Conversion

• Define and prioritize initiatives that improve demo bookings and self-sign-ups

• Frame, challenge, and unblock projects while empowering owners

• Monitor conversion KPIs and ensure focus on measurable business impact

• Share results and learnings with Growth, Sales, and Product teams

Scale Experimentation

• Enhance the pace and quality of our A/B testing program

• Structure identification, prioritization, design, and analysis of hypotheses

• Ensure statistical rigor and clear decision-making from experiments

• Make experimentation a consistent driver of website performance

Deliver Strategic Projects

• Lead brand redesigns and update commercial messaging

• Support new product launches with self-sign-up journeys

• Prepare the website for international expansion

• Coordinate stakeholders, manage dependencies, and handle competing priorities

Protect Technical and Data Foundations

• Partner with Engineering to ensure website performance, reliability, and security

• Own tracking plan and conversion data quality

• Align Growth and Data teams on trusted metrics and reporting

What You Bring

• 7–10 years of experience in Growth, Conversion, or Product, including people-management

• Strong expertise in CRO and/or product management for a high-traffic website

• Proven track record in delivering measurable conversion improvements

• Experience managing and developing multidisciplinary teams

• Deep understanding of experimentation and A/B testing methodologies

• Ability to collaborate with Engineering on performance, tracking, and security (coding not required)

• Experience leading complex projects with multiple business and technical stakeholders

• Strong leadership, communication, and prioritization skills

• Hands-on experience using AI to enhance personal and team operations

• Fluent English

• Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce (plus), along with tracking and analytics knowledge

🛠️ Tools and Environment

You will work with experimentation, tracking, and analytics tools such as AB Tasty, GA4, GTM, and Amplitude and use AI to boost squad operations and execution.

What You Can Expect

• Ownership of a strategic website attracting over 450,000 visits per month

• Direct and measurable impact on demo bookings, self-sign-ups, and company growth

• Opportunity to structure and grow a multidisciplinary Website squad

• Key role in scaling Pennylane’s culture of experimentation

• High-visibility projects across brand, product, and international expansion

• Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams

• Challenging and supportive environment focused on ownership, execution, and learning

📍 Location & Working Model

Permanent position based in Paris on a hybrid basis or fully remote anywhere in France.

🔎 Recruitment Process

1. Talent Acquisition interview (30 min, remote)

2. Interview with the Head of Growth (45 min, remote)

3. Case study and presentation (1 hour, preferably in person)

4. Interview with future direct reports (45 min, remote or in person)

5. Final interview with our CMO (30 min)

🌈 Commitment to Diversity & Inclusion

Pennylane is dedicated to fostering an inclusive and supportive workplace, providing equal opportunities for all candidates, regardless of background, gender, religion, sexual orientation, disability, or any other characteristic.

If you’re excited about this role and think you could make an impact, we encourage you to apply—even if you don’t meet every requirement.

⚠️ Important Information for Candidates

We will never ask for payments or financial information during the recruitment process.

🇫🇷 Données personnelles

🇪🇸 Datos personales