Manager, Portfolio Marketing - High School Partnerships

Title: Manager, Portfolio Marketing - High School Partnerships Location: United States PENN FOSTER GROUP Manager, Portfolio Marketing — High School Partnerships Job Description | Reports to: VP, Enterprise & Partnership Marketing Position Summary The Manager, Portfolio Marketing for High School Partnerships (HSP) will own the vertical growth strategy and go-to-market system for HSP, serving as the strategic marketing partner to the business. This role translates business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans that drive growth. The ideal candidate will develop a deep understanding of the HSP business, school-year cycle, priority states and regions, customer needs, competitive dynamics, and commercial priorities. This person will work closely with HSP Sales and leadership to identify opportunities in priority schools, states, and regions, determine where to focus and how to win, translate field insight into actionable marketing strategies, and create test-and-learn approaches that generate near-term impact and scale successful plays. What You’ll Do Area Role scope Vertical strategy & market growth Identify emerging HSP opportunities; develop market assessments; size and prioritize states, regions, segments, and customer opportunities; and make clear recommendations about where HSP should invest and why. HSP business partnership Serve as a strategic partner to HSP leadership and Sales; build deep knowledge of commercial priorities, sales motions, school dynamics, decision-makers, and customer needs; bring a clear point of view to planning conversations. Seller partnership & field activation Work shoulder-to-shoulder with sellers to understand priority schools and market barriers; translate field insight into practical GTM plays; support priority-account and priority-market activation; and create feedback loops between the field and Marketing. Go-to-market & test / learn / scale Develop state-, region-, and segment-specific growth plays spanning messaging, campaigns, field engagement, conferences, content, and other channels; design tests to validate hypotheses; measure outcomes; and scale what works. Customer & market intelligence Analyze customer, commercial, campaign, workforce, school, industry, and competitor data; synthesize quantitative and qualitative insight; distinguish anecdotes from patterns; and build business cases. Cross-functional leadership Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams to develop coordinated strategies and bring market insight upstream to inform Product and portfolio decisions. Operating model & capability building Build the repeatable planning, prioritization, measurement, and learning rhythms that make HSP vertical marketing more effective and increasingly self-sustaining. What Success Looks Like New HSP growth opportunities are identified, sized, and prioritized with a clear point of view. Priority states, regions, and schools have focused growth plays tied to business objectives. Sellers actively use Marketing as a strategic partner in priority markets and accounts. Near-term commercial impact is visible through market and field activation, testing, and learning. Winning plays are codified and scaled rather than recreated market by market. HSP leadership has a reliable market-intelligence and planning rhythm that improves decision quality. HSP has a repeatable, scalable market-growth and marketing planning rhythm that improves focus and execution. Who You Are You are a strategic, commercially minded marketer who can move between market-level strategy and field-level action. You are comfortable getting close to sellers, customers, and the work while maintaining a broader point of view about where the business should grow. Strong strategic thinking, analytical rigor, and business judgment. Ability to translate complex market and customer signals into clear recommendations and choices. Proven experience partnering with Sales, commercial, product, or business leaders. Comfort challenging assumptions while maintaining strong stakeholder relationships. Ability to work independently, establish structure, and build new capabilities in ambiguity. Strong written, verbal, facilitation, and executive communication skills. Curiosity about K–12 and the ability to learn school, counselor, administrator, and family dynamics quickly. Qualifications Bachelor’s degree required; Education, Higher Education, Business, Marketing, or a related field preferred. 7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function. Demonstrated ability to translate data and customer insight into actionable business recommendations. Experience developing go-to-market strategies and influencing cross-functional stakeholders. Experience working with Sales or another commercial organization is strongly preferred. Working Conditions & Hiring Process U. S. Work Location Requirement: All employees must reside in and perform work within the United States. We do not support international remote work arrangements for this role. Travel Expectations: While this is a remote position, occasional travel may be required for team meetings, company events, conferences, summits, and similar activities. Candidates must be willing and able to travel as needed. On-Camera Work Environment: We operate in a highly collaborative, remote, on-camera culture. Employees are expected to be on camera during meetings unless extenuating circumstances apply. Recorded Video Interviews: All video interviews conducted during the hiring process will be recorded to support internal hiring consistency and process improvement. Background Checks: Employment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirements, which may include verification of employment history, education, and criminal background, where permitted by law. Identity Verification (Form I-9): As part of our onboarding process, all hires must complete employment eligibility verification in compliance with federal law. This includes remote Form I-9 verification, which may require an in-person identity verification step with an authorized representative. About Us At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future. Our history dates back to 1890, when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to develop the skills necessary for safer jobs. Today, with the partners who use our education and training programs, we continue that mission by providing accessible training and education for in-demand skills and building a workforce prepared for the future job market. Equal Employment Opportunity We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse in identities, lived experiences, and ideas. Our goal is to create a culture where people feel connected to one another and have a sense of belonging. We value diversity, equity, and inclusion because they form the foundation that enables us to achieve our organizational goals—from maximizing the number of learners who can reach their goals and providing meaningful learner experiences to becoming the type of company where people want to work. What We Offer We offer a robust benefits package that includes: Medical, dental, and vision coverage Flexible spending accounts Generous paid time off Sponsored volunteer opportunities A 401(k) plan with company match Free access to all of our online programs