Director of Brand & Integrated Marketing

Peak Credit Union | Banking

55m ago

Remote In-Country

Full Time

Lead

United States of America

$164.7k - $187.2k USD/yr

Title: Director of Brand & Integrated Marketing Location: United States

To maintain a strong connection with our members and local communities and better understand their unique needs, we are currently considering applications from candidates residing in Oregon and Washington for all open positions. We appreciate your understanding as we focus our hiring efforts in these specific regions. And, we encourage all qualified candidates from these states to apply, as we look forward to learning more about your unique skills and experience!

Job Summary

Owns the Peak brand and the integrated campaigns that carry it into market. Sets brand positioning, voice, and creative standards; leads integrated campaigns from brief through launch and readout; and brings Product, Branch, Growth, and Insights together around shared quarterly priorities. Co-owns the quarterly campaign calendar with the Director of Growth Marketing: this role originates the strategy, brief, and creative, while Growth owns channel deployment, optimization, and growth metrics. Success is defined by a brand that shows up consistently and campaigns that land on time, grow the business, and delight our members.

Where You Will Work:

Remote role open to candidates residing in Washington (WA) or Oregon (OR). (Branches)
Travel is required.

Pay Range:

The target annual pay range for this position is $164,736 - $187,200. The full annual pay range is $149,760 - $224,640.
Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer of employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant.
Incentives are performance based and targets vary by role.

Duties and Responsibilities:

Owns Peak's brand foundations: positioning, messaging architecture, voice, and visual and verbal standards across every member touchpoint.
Sets creative direction for all brand and campaign work, including work executed by agency and vendor partners.
Leads integrated campaigns end to end: planning, briefing, creative and content development, launch, and post campaign readout.
Writes and approves the briefs that drive creative, content, PR, and branch activation.
Owns the quarterly campaign calendar with the Director of Growth Marketing and runs each quarter from kickoff through readout.
Partners with Product to bring new products, rates, and offers to market, translating value propositions into audience, message, and campaign plans.
Supplies creative options to the Director of Growth Marketing and performance partners for testing and optimization.
Owns and allocates the brand and creative production budget.
Builds clear ways of working with product, retail/branch, community, growth, insights, and finance for highly cross functional launches and campaigns.
Sets ownership and makes resource decisions when priorities collide.
Brings campaigns through senior leadership review ready for approval.
Defines how Peak measures brand health and creative performance, in partnership with insights and growth, and uses what each campaign teaches to sharpen the next brief.
Ensures all brand and campaign work meets credit union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules).
Leads and develops a team of direct reports across creative services, video and content, and branch experience, plus PR and creative agency partners; sets goals, coaches, and raises the bar on the work.
All other duties as assigned.

Minimum Qualifications:

Bachelor's in Marketing, Business, Communications, or a related field, or related field of study.
A minimum of ten (10) years of brand or integrated marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in a management or leadership role leading integrated campaigns end to end. Experience across a broad remit in a smaller or fast-moving organization, with a track record leading cross-functional go-to-market work. Large-brand experience is valuable when paired with hands-on work in a leaner organization.

Preferred Qualifications

Experience in a financial institution or other highly regulated environment is preferred.

Knowledge, Skills, and Abilities:

Strong brand and creative judgment; recognizes great work and makes good work better.
Writes briefs that energize creative teams and summaries executives can approve quickly.
Integrated campaign planning across paid, owned, earned, and branch channels.
Digital and performance fluency sufficient to connect brand and creative to business results, including upper versus lower funnel measurement.
Makes quick priority and resource decisions and keeps work moving.
Strong project management; runs multiple campaigns simultaneously.
Working knowledge of credit-union advertising and lending compliance requirements.
Experience managing creative, PR, and production agency partners preferred.
Experience leading a rebrand, merger integration, or other brand building moment preferred.

Total Rewards:

This position is eligible for Full-Time Regular benefits. Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.

Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage.
We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
Employees also have access to Life and AD&D insurance.
Employees are able to enroll in our 401k plan.
Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis.
Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.

All benefits except 401k start the first of the month following date of hire. Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.

#ZR

Peak Credit Union participates in E-Verify. We use E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States.

For more information on E-Verify, please click here: E-Verify Participation Poster English and Spanish

For more information on Right to Work, please click here: Right to Work

For more information on the Fair Chance Act, please click here: Fair Chance Act

Equal Opportunity Employer Veterans/Disabled

Equal Opportunity is the Law Posting

Pay Transparency Nondiscrimination Posting

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Required Languages

🇬🇧 English