Senior Product Marketing Manager

Title: Senior Product Marketing Manager Location: Herzliya, Tel Aviv District, Israel

Role summary

Hybrid

Full-time

Payoneer helps businesses operate and grow across borders. We are looking for an experienced Senior Product Marketing Manager to turn a deep understanding of our customers, products and markets into clear value, focused go-to-market strategies and measurable product adoption.

This role will support priorities across Payoneer’s product portfolio and customer journeys, with specific areas of focus set through business planning. You will work across Product, Growth, Marketing, Sales, Customer Success and regional teams. The role combines strategic ownership with hands-on work: building the customer and market context, shaping the strategy, and creating the narratives, playbooks and AI-enabled systems that help teams execute consistently at scale. You will report to the Director of Product Marketing.

What you’ll do 

• Build deep customer, product and market expertise - Become a trusted expert on assigned priority ICPs, personas, workflows, needs, jobs to be done and adoption barriers. Combine direct customer exposure, research, product and performance data, and field feedback into a current view of customer and market truth. Understand product capabilities, eligibility, limitations and fit, and track relevant industry and competitive changes.
• Shape differentiated positioning and messaging - Translate product value into clear positioning, value propositions, use cases, proof points and messaging frameworks. Make the value relevant to specific customer needs and distinct from alternatives. Maintain consistency across the Payoneer portfolio, regions and customer-facing motions while adapting the message to the audience and context.
• Design go-to-market and adoption strategies - Turn agreed business priorities into focused launch, adoption, expansion or retention strategies. Define the target audience, customer problem, desired behavior, value proposition, trigger or moment, recommended motion and success measures. Map customer journeys across the lifecycle, including product, website, lifecycle communications and human touchpoints, and partner with channel owners to activate the strategy.
• Create reusable content and enablement - Develop the core briefs, playbooks, sales and customer success enablement, competitive guidance and content frameworks teams need to communicate value and support customer action. Build assets and systems that are clear, accurate, easy to find and designed for reuse, rather than relying on one-off materials.
• Build AI-enabled PMM workflows that scale quality and impact - Go beyond using AI for drafting or individual productivity. Identify high-value PMM workflows and build, configure and improve practical AI-enabled tools, agents, knowledge sources and processes that make customer and competitive insight, product knowledge, messaging and enablement more reusable and accessible. Help establish a reliable source of truth and workflows for research synthesis, content development and packaging. Validate outputs, protect differentiation and accuracy, and keep human judgment and customer evidence central. Share working practices that raise the capability of the wider team.
• Influence across functions and own outcomes - Align Product and GTM partners around the customer, value proposition, priorities and execution needed for success. Define outcome measures with partners, use adoption and revenue signals plus qualitative feedback to assess impact, and feed learning back into product narratives and future plans. Focus effort where PMM can make a material difference and build shared systems that let teams execute consistently.

Who you are

• Relevant experience - 8+ years in marketing, including substantial product marketing experience leading positioning, messaging and go-to-market work for complex products or platforms. Experience in fintech, payments, SaaS or another multi-product technology business is valuable.
• Customer and market judgment - A strong record of developing meaningful ICP and persona expertise, understanding customer needs and adoption barriers, and turning market, competitive and customer evidence into product or GTM recommendations.
• Strategic and hands-on PMM craft - Experience owning work from insight through strategy and execution enablement. You can understand complex products, create differentiated narratives, map customer journeys and produce clear content for both senior stakeholders and customer-facing teams.
• AI capability with evidence of building - Strong practical experience with generative AI and automation tools, including examples of workflows, tools or knowledge systems you have built or materially improved. You know how to validate AI outputs, manage quality and source integrity, and apply judgment where the evidence is incomplete.
• Influence and communication - Excellent written and verbal communication, analytical problem-solving and the ability to align senior and cross-functional partners without relying on formal authority. You are organized, adaptable and effective in a global environment.

What Could Set You Apart

Experience with international payments, cross-border businesses or financial products serving SMBs and larger businesses; working across multiple regions; and adoption or lifecycle motions that use product, digital and human channels.

Why this role matters

You will help Payoneer make complex products easier to understand and easier to adopt. By combining customer insight, product and market expertise, strong PMM craft and practical AI systems, you will help teams focus on the right customers and scale relevant, differentiated value across the customer journey.

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