SEO Manager

Title: SEO Manager Location: Sofia

The role, in one line

You will own organic and AI-search visibility for one or more Payhawk product areas and regional markets, across every place buyers now search: classic results, AI Mode, ChatGPT, Gemini, Claude, YouTube, Reddit, review sites and more.

What you will own

SEO and AI visibility

• Build and run the SEO and AI-search plan for your products and regions. Keep it aligned with the global SEO strategy and with product and Growth goals.
• Optimise content so it gets included and cited in AI Overviews, AI Mode, ChatGPT, Claude, Gemini and other LLM surfaces.
• Track how often the brand appears in AI assistants, in what context and with what sentiment, using prompt tracking and citation share. Use what you learn to refine topics and copy.
• Contribute to authority building (links, mentions, citations) for your product lines and markets.
• A/B test schema variants, content formats and copy to measure the uplift in organic and AI outcomes.

Content and on-page

• Write briefs and QA content so it is people-first, shows experience and depth (E-E-A-T), and matches search intent and brand voice.
• Build topic clusters and entity maps for your area, working in topics rather than single keywords.
• Apply snippet-ready patterns: FAQs, how-tos, lists and summaries.
• Localise priority content and adapt English on-page optimisation for our local markets, supported by internal systems and the team.

Technical SEO for your products and regions

• Run audits and analyse log files. Prioritise fixes with the Web team, validate deployments and prevent regressions.
• Maintain crawlability, indexation, Core Web Vitals, hreflang and accessibility (WCAG), so both users and AI crawlers can read your pages.
• Define the requirements for structured data, internal linking, llms.txt, robots.txt and markdown page versions in your area. Flag site-wide issues to the SEO Director and help fix them.

Reporting and collaboration

• Track and report the agreed KPIs for your products and regions using Search Console, AI-visibility tools and analytics. Recommend next steps, not just numbers.
• Represent SEO in product and regional planning, so search insight shapes roadmaps instead of reacting to them.
• Partner with Content, Product, Product Marketing, Demand Gen, Design, Web, Paid and PR.
• Support the SEO Director in training internal and external stakeholders on AI-search best practices.
• Execute global SEO initiatives in your area and share what you learn with the team.
• Prioritise your backlog by impact versus effort. When a request does not fit SEO priorities, push back with a reasoned case.

What you will need

Must-have

• 3+ years of full-stack SEO (content and technical), with clear examples of organic growth you drove.
• Hands-on experience optimising for AI search surfaces (AI Overviews, ChatGPT search, Gemini, Claude and others) and tracking brand visibility in them.
• A strong technical toolkit: schema.org / JSON-LD, Core Web Vitals, hreflang, llms.txt and robots controls, markdown page versions, log-file analysis and regex.
• Working knowledge of accessibility standards (WCAG) and testing tools (WAVE, Lighthouse).
• The ability to brief, edit and QA long-form content against search intent, structure and brand voice.
• Advanced use of Google Search Console, Semrush or Ahrefs, Screaming Frog, and an AI-visibility tracker such as Peec AI or Profound.
• Enough web and tech knowledge to work with developers, explain issues, and validate fixes.
• Excellent written and spoken English.
• The ability to explain SEO trade-offs to non-specialists.
• An understanding of the marketing funnel, and of how organic strategy and content formats support it.
• A habit of using AI to work smarter without letting it do your thinking. You question AI recommendations, check facts and sources, and add your own expertise and judgement. Unreviewed AI output (“AI slop”) is not acceptable here.
• Hands-on experience building with Claude, ChatGPT or Gemini, for example, Claude Skills, custom GPTs, Gems, agents or automated workflows for SEO tasks.
• A pragmatic, self-directed approach. You know when “good enough, shipped this sprint” beats “perfect, next quarter”.

Nice-to-have

• Experience with CMSs (Contentful, WordPress), project management tools (Jira, Asana) and CRMs (Salesforce, HubSpot).
• Experience in B2B SaaS, fintech or the finance sector.
• Fluency in Spanish, French, Dutch or German.

What you will get

• Recharge properly — 30 days of paid holiday
• Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona
• Win together, celebrate together — regular team-wide events that are actually worth showing up to
• Covered, properly — additional medical care
• Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice
• Commute easily — a monthly travel allowance that covers getting to and from the office
• Use what you build — hands-on access to the actual product you're hiring people to help build

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.