Content Manager - Spanish Speaking

Title: Content Manager - Spanish Speaking Location: Barcelona

The role, in one line

You will create the content that carries Payhawk’s campaigns, events and partnerships every day, in whatever format works best. You will use an AI-enabled content operating system to produce more, faster, and help improve it as you go.

What you will own

Integrated campaigns

• Create hero assets and supporting materials for quarterly integrated campaigns: long-form pieces such as guides and reports, plus blogs, infographics, carousels, video scripts, landing page and email copy, ad copy and event materials.
• Cut every hero asset down into snackable pieces for social, email and paid.
• Keep campaigns fresh while they run, with new assets shaped by performance data.

Events and executive content

• Write speeches, keynotes, roundtable briefs and talking points for Payhawk leaders, for our own events and for third-party conferences.
• Turn events into content afterwards: articles, recaps, quotes and short cut-downs.

Thought leadership, editorial and data storytelling

• Write and edit thought-leadership articles, bylines and op-eds for Payhawk leaders, localised for our key markets.
• Find the story in data, from market research and third-party sources to customer and Payhawk data. Work with Design to present it clearly through reports, articles, charts, infographics and short posts.
• Write and edit blog posts, explainers and guides for our key markets.
• Contribute to our monthly newsletter for finance leaders, published in several markets.
• Work with the Content Lead and Comms on research reports and launch content.

Partnerships and sponsorships

• Create co-marketing content with partners: one-pagers, co-branded webinars, partner pages and enablement materials.
• Support content for brand partnerships and sponsorships, from launch announcements to ongoing stories.

Search and AI visibility

• Work with SEO so your content supports organic visibility on priority topics.
• Structure and enrich content (entities, FAQs, summaries, clear narratives) so AI-powered search and assistants can understand and surface it.

The content operating system

• Work from the shared briefs, templates, prompts and quality checks, and feed improvements back to the Team Lead.
• Use AI tools for research, drafting, repurposing and localisation, with human review on every published piece.
• Brief and manage external writers, agencies and production partners where needed.

How success is measured
Specific targets are set with the Team Lead. Broadly, you will be responsible for:

• Delivering campaign, event, editorial and partner content on time, against agreed plans.
• The quality, clarity and usefulness of what you publish, in English and in your language.
• The performance of your key assets: engagement, conversion, search and AI visibility, and campaign metrics.
• Your contribution to campaign results and to pipeline in your language market.
• Smooth collaboration with stakeholders, and predictable delivery on your commitments.

What you will need

Must-have

Experience

• At least 5 years in B2B content marketing, copywriting, editorial or journalism.
• Hands-on experience across long and short formats: thought-leadership articles, guides and reports, blogs, infographics, snackable social and video content, campaign assets, web and ad copy, and scripts for complex products.
• Experience in data storytelling: finding the story in a dataset and presenting it clearly, including briefing charts and infographics to designers.
• Experience writing for and with senior executives: speeches, keynotes, bylines or ghostwritten thought leadership.

Skills

• Native Spanish, French or Dutch, plus fluent professional English.
• Strong writing and editing in both languages.
• The ability to explain complex ideas simply and credibly to senior finance audiences.
• Range across formats, from long-form thought leadership and reports to blogs, infographics, snackable social posts and short video scripts, plus newsletters, speeches, webpages and ad copy.
• Working knowledge of content performance metrics (traffic, CTR, conversion, rankings, AI visibility), and how to use them to iterate.
• The ability to manage multiple stakeholders and projects.
• The ability to prioritise and hit deadlines.

AI and tools

• Day-to-day use of AI tools for research, drafting, editing and repurposing, with a clear view of where human review is non-negotiable.
• Comfort working inside defined workflows, prompts and templates, and the initiative to improve them.
• Interest in how AI-powered search and assistants change how content is discovered.

Mindset

• Curiosity about how finance teams actually work and decide, and a willingness to talk to internal experts, customers and partners to learn.
• A structured but pragmatic approach: you can follow a process without getting stuck in it.
• Close attention to detail, without being precious about it: you are happy to draft, ship and refine.
• Thinking in reusable systems: you create content that can be recycled across channels with minimal effort.
• A collaborative, low-ego way of working across teams.
• Comfort taking feedback and pushing back when needed.
• You thrive in a fast-paced environment and are comfortable with change.

Nice-to-have

• Experience writing for SaaS, fintech or finance audiences