Product Marketing Manager

ParetoHealth | Healthcare benefits

1h 47m ago

Remote In-Country

Full Time

United States of America

Title: Product Marketing Manager Location: Remote

About ParetoHealth

ParetoHealth is redefining the way employers fund healthcare. As the largest and fastest-growing benefits captive in the United States, we help thousands of small and midsize employers take control of healthcare costs through a smarter, more sustainable model.

Our mission is simple: give small and midsize employers the scale and protection they need to eliminate volatility and lower healthcare costs.

By combining data-driven insights, innovative risk management, and the collective purchasing power of our community, we enable employers to reduce volatility, improve long-term outcomes, and reinvest savings into their businesses and their people.

Headquartered in Philadelphia, ParetoHealth is growing rapidly and transforming one of the country's largest industries. Our success is fueled by talented people who are united by our four core values: Fire in the Belly, For the Greater Good, See the Field, and Get It Done Right. These values shape how we innovate, collaborate, make decisions, and deliver exceptional results for our clients and one another.

If you're energized by solving complex challenges, thrive in a high-growth environment, and want to help reshape the future of healthcare, we'd love to meet you.

Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.

Position Summary:

The Product Marketing Manager – Risk Shield is responsible for executing go-to-market programs that support Pareto's Risk Shield portfolio. This role develops messaging, sales content, customer communications, enablement materials, and growth and retention programs that help commercial teams win new business, strengthen customer relationships, and retain Members.

Reporting to the Director of Product Marketing – Risk Shield, this role serves as a key partner to the Sales and Customer Management teams.

Key Responsibilities:

Support execution of go-to-market initiatives across the Risk Shield portfolio
Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials
Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints
Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations
Partner with Sales and Customer Management teams to support enablement and training initiatives
Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms
Support Consultant First, National, and Member engagement programs through content and program execution
Conduct competitive and market research to support messaging, enablement, and sales strategies
Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience
Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs
Track program performance and provide recommendations for continuous improvement
Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy

Qualifications / Skills:

Strong writing, communication, and storytelling skills
Ability to translate complex concepts into clear, compelling content
Experience developing sales enablement and customer-facing materials
Strong project management and organizational skills
Ability to manage multiple projects and stakeholders simultaneously
Strong collaboration skills and comfort working across cross-functional teams
Analytical mindset with the ability to turn insights into action
Proficiency with presentation development and content management tools
Proficiency with AI-powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day-to-day workflows
Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency

Minimum Requirements:

5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields
Experience supporting B2B sales organizations preferred
Experience creating customer-facing and sales-facing content
Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred
Bachelor's degree required

Perks & Benefits:

Fully paid medical, dental, and vision benefits.
Flexible PTO
401k company contribution
Tuition reimbursement
Professional development allowance
Transportation allowance and daily parking reimbursement
Engaging hybrid work environment

Required Languages

🇬🇧 English

Position Summary:

Reporting to the Director of Product Marketing – Risk Shield, this role serves as a key partner to the Sales and Customer Management teams.

Key Responsibilities:

Support execution of go-to-market initiatives across the Risk Shield portfolio

Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials

Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints

Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations

Partner with Sales and Customer Management teams to support enablement and training initiatives

Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms

Support Consultant First, National, and Member engagement programs through content and program execution

Conduct competitive and market research to support messaging, enablement, and sales strategies

Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience

Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs

Track program performance and provide recommendations for continuous improvement

Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy

Qualifications / Skills:

Strong writing, communication, and storytelling skills

Ability to translate complex concepts into clear, compelling content

Experience developing sales enablement and customer-facing materials

Strong project management and organizational skills

Ability to manage multiple projects and stakeholders simultaneously

Strong collaboration skills and comfort working across cross-functional teams

Analytical mindset with the ability to turn insights into action

Proficiency with presentation development and content management tools

Proficiency with AI-powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day-to-day workflows

Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency

Minimum Requirements:

5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields

Experience supporting B2B sales organizations preferred

Experience creating customer-facing and sales-facing content

Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred

Bachelor's degree required

Perks & Benefits:

Fully paid medical, dental, and vision benefits.

Flexible PTO

401k company contribution

Tuition reimbursement

Professional development allowance

Transportation allowance and daily parking reimbursement

Engaging hybrid work environment