Manager, Lifecycle Marketing

Manager, Lifecycle Marketing

Job Purpose

At Panera, we believe that good food can bring out the best in all of us, food served in a warm, welcoming environment by people who care, through a frictionless customer experience.

We are looking for a Manager, Lifecycle Marketing to lead customer lifecycle strategies that drive acquisition, onboarding, engagement, retention, and loyalty across key customer segments. This role will be responsible for developing and executing customer journeys across owned channels, leveraging customer insights, rich loyalty data, and marketing technology to deliver personalized and relevant experiences across email, push, SMS, app, web & kiosk. In this role, you will partner closely with digital communications, analytics, MarTech, loyalty and product teams.

A successful candidate thrives in a results-driven environment and is comfortable balancing strategic thinking with hands-on execution. This role requires collaboration, adaptability, and strong communication skills. This role is a great fit for somebody who is curious, proactive, enjoys working cross-functionally, and has a passion for leveraging data to communicate with customers.

Location: Newton, MA moving to Weston, MA July 2027

Duties & Responsibilities

The primary responsibilities of this job include, but are not limited to:

· Develop and execute lifecycle strategies across customer journey stages, including acquisition, onboarding, engagement, retention, and reactivation.

· Identify key journey moments based on key customer insights, and own roadmap for digital touchpoint optimization.

· Build audience segmentation and targeting strategies that deliver relevant, personalized customer experiences while driving business objectives.

· Develop campaign briefs & collaborate with cross-functional partners, including digital communications, comms execution, creative design, and MarTech and external agencies to deliver high quality and timely execution of campaigns in email, push, SMS, app, web, and kiosk channels.

· Provide strategic direction and feedback throughout the creative development process to ensure all communications reflect key campaign goals.

· Identify and implement test and learn opportunities to maximize segment performance against business objectives

· Establish and monitor campaign & customer segment KPIs and reporting to evaluate program performance and identify optimization opportunities.

Qualifications (Education & Experience)

Qualifications include:

· Bachelor's degree in marketing, communications, business or equivalent

· 5+ years of experience in marketing or digital strategy, with direct experience managing digital communications

· Proven experience developing and executing customer lifecycle strategies across multiple digital channels.

· Passion for CRM & Personalization

· Excellent listening, presentation, and written and verbal communication skills

· Experience developing creative briefs, working with a creative team and/or agency, and providing effective creative feedback

· Ability to manage cross-functional marketing and technology teams, advocate for communications and collaborate across the organization to create integrated solutions

· Restless and optimistic; Driven by purpose, fueled by collaborative environments

· Experience leveraging data driven insights to develop new email or digital marketing campaigns.

· Analytical thinker with ability to drive metrics and benchmarks to ensure continuous improvement in process and results

· Effective time management skills; ability to prioritize, delegate and meet deadlines

· Strong ability to create, build and leverage relationships and effectively interface with executive-level team members and at the same time have willingness to roll up the sleeves to solve problems

· Ability to interact and present to all levels of the organization, including top management.

Working Conditions

· Hybrid work environment in Newton, MA

· Required travel – minimal for team meetings or industry conferences on an ad hoc basis

Physical Requirements

· While performing this job, it is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards

Direct Reports

· There are no direct reports for this role.

Equal Opportunity Employer: Disabled/Veterans

Competitive Pay $104,942 - $125,930 annually

The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Newton Support Center