Head of Creative Strategy for DTC Suplemment Brand (Remote)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

About the client

They're hiring leaders to take a subscription supplement brand from over $4M/month toward 9 figures annually in 2027. They launched in early 2026 and scaled from $0 to over $4M/month in about 7 months. They're pushing for their first 8-figure month.

Team: very lean. Two co-founders, a Head of Customer Support with a support team, and a creative team of strategists and editors.

Acquisition: Meta-heavy paid ads with a direct response approach.

Mission: own the creative engine and constantly increase creative output while raising the hit rate. Reports to James. The title is flexible: a lead strategist who has led strategy teams fits.

What they'll own

• Creative strategists: managing, coaching, and training them
• Editing: managing the Head of Editing so the editing team outputs at a high level
• Strategy: staying hands-on in creative strategy to find the highest levers
• Department leadership: pushing the department forward with a clear management structure

First 90 days

1. Improve our systems for tracking creative data

2. Increase hit rate

3. Increase creative output

4. Build a proper management structure

Requirements

Must have

• Direct response background, ideally in supplements
• A great creative strategist themselves, with a strong creative eye
• Proven at coaching, managing, and leading a strategy team
• Typical week: weekly department call, weekly call with the Head of Editing, and one-on-one coaching calls with each creative strategist

Benefits

• Pay: $10K+/month, plus a performance bonus tied to the whole department's results.
• Remote role
• Chance of equity in the future