Staff Specialist, Digital Marketing

Staff Specialist, Digital Marketing

Join us in shaping the future at PacBio

PacBio is seeking a Staff Specialist, Digital Marketing to develop, execute, and optimize digital campaigns that build brand awareness, deepen customer engagement, and drive demand globally. Working closely with corporate, product, segment, and regional marketing, you will translate business priorities into effective campaigns that support PacBio’s growth. This role combines hands-on digital marketing expertise with cross-functional collaboration and a data-driven approach to improving campaign performance.

Your impact

You will bring digital campaigns to life, connecting relevant content with the right audiences to build awareness, deepen engagement, and generate qualified demand. Working across global and regional marketing teams, you will use campaign insights and testing to improve results throughout the customer journey.

Role & responsibilities

• Develop and execute digital campaigns aligned with corporate marketing priorities and commercial goals.
• Manage campaigns across email, paid search, paid social, digital advertising, webinars, and landing pages, from planning and launch through optimization and reporting.
• Partner with corporate, product, and segment marketing to translate brand initiatives, product launches, and scientific content into compelling digital campaigns.
• Develop audience segments, targeting, messaging, and nurture programs that support complex life science buying journeys.
• Coordinate campaign calendars, assets, timelines, and testing plans to ensure timely, accurate execution.
• Collaborate with regional marketing teams to adapt global campaigns to local audiences and market needs.
• Monitor paid media spending and recommend adjustments to improve campaign performance and budget efficiency.
• Work with marketing operations and sales to support lead capture, scoring, routing, nurturing, and follow-up.
• Track and report on campaign KPIs, including engagement, conversion, cost per lead, and pipeline contribution; use findings to recommend improvements.
• Test creative, messaging, landing pages, and audiences to improve engagement and conversion.
• Share digital marketing expertise and document best practices to improve campaign quality, consistency, and efficiency.

Job requirements

• Bachelor’s degree in marketing, communications, business, life sciences, or a related field; or equivalent professional experience.
• 8+ years of progressive B2B marketing experience developing and executing digital campaigns that generate qualified demand and contribute to pipeline; experience in genomics, life sciences, or related technical markets preferred.
• Experience collaborating with global and regional teams to deliver campaigns across multiple markets.
• Hands-on experience with paid search, paid social, digital advertising, email marketing, landing page optimization, and lead nurturing.
• Experience with marketing automation platforms, CRM systems, and database marketing; Pardot experience preferred.
• Proficiency in campaign and funnel analysis, budget monitoring, and using data to improve digital marketing performance.
• Understanding of complex B2B buying cycles and how to tailor content and campaigns to different audiences.
• Strong copy-editing skills and judgment in evaluating digital creative, layout, and messaging.
• Strong communication, organization, and project management skills, with the ability to manage complex campaigns independently and coordinate multiple priorities across functions.

Candidates must have current authorization to work in the United States without the need for present or future sponsorship.

Non-Field Based Employees are required to be onsite Monday-Thursday (Friday work from home).  Depending on the role, some employees may be required to be 100% onsite.

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

#LI-DNI

Salary Range:

$123,400.00 - $185,200.00

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at PacBio. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. PacBio does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, PacBio employees or any other company location. PacBio is not responsible for any fees related to unsolicited resumes/applications.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

Visit our following pages for more information on:

• FAQs
• Benefits
• Culture
• Equal Opportunity Employment

Beware of Recruitment Fraud

Please be aware of employment scams where people or entities misuse PacBio’s name, or the names of PacBio employees, to post fake job advertisements or make fake job offers.

PacBio will never extend a job offer without a personal interview and will never charge any money for joining our company. All current job openings are displayed on the Careers page of our official website.

If you see a job posting that is not on the PacBio official website, or have been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond and do not send money or provide any personal information.

IT IS LIKELY A SCAM OR FAKE JOB AD IF:

• The job offer requires you to pay something (for example, to purchase equipment).
• You receive a job offer that you didn’t apply for, or without a personal interview or interaction.
• The interview seems to involve AI video or audio.
• You found a job on a job board or third-party channel, but the job doesn’t exist on the official PacBio careers page
• You suspect it is a scam.

HOW TO PROTECT YOURSELF:

• Never give personal and confidential information.
• Never pay for anything as part of interviewing for, or accepting, an offer of employment.
• Ignore it if it seems like a scam.