Marketing Manager | Full-Time | Blue Arena

We are seeking a results-driven Marketing Manager to support the Marketing Department in implementing marketing strategies and driving ticket sales for Blue Arena in Loveland, CO. The Marketing Manager will play a critical role in executing marketing campaigns, overseeing event-level marketing budgets, engaging with customers, and driving revenue growth through targeted ticket sales initiatives. This position offers an exciting opportunity to contribute to the success of our venue and play a key role in delivering memorable experiences to our audiences.

This role pays an annual salary of $58,000 - $75,000.

Benefits for Full-Time Roles: Health, Dental, and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until February 12, 2027.

• Graphic design of event and venue promotional materials and digital content creation.
• Research, engage, and procure through OVG-approved processes and vendor agreements, third-party advertising, and marketing support firms as needed/directed by the Director of Marketing
• Oversee and manage assigned event-level budgets for Blue Arena-managed marketing and advertising expenditure on self-produced, co-promoted, and rental events on behalf of promoters/event organizers
• For assigned events, solicit and procure event-related marketing and advertising services such as radio and TV ads, digital advertising, etc.
• Manage the development and implementation of comprehensive marketing plans for the venue, collaborating with the director of marketing and internal stakeholders to align strategies with business objectives and revenue goals.
• Execute marketing campaigns across various channels, including digital marketing, social media, email marketing, traditional advertising, and grassroots promotions, to drive ticket sales and event attendance for a diverse range of events.
• Collaborate with venue management, event promoters, and external partners to identify marketing opportunities, develop promotional offers, and implement sales strategies to maximize ticket sales and revenue opportunities.
• Provide exceptional customer service to clients, event organizers, and ticket buyers, addressing inquiries, resolving issues, and ensuring a seamless ticket purchasing experience from start to finish.
• Utilize CRM systems and sales analytics tools to track leads, monitor sales pipeline, and analyze sales performance data, providing regular reports and insights to inform decision-making and optimize sales strategies.
• Support the Director of Marketing in managing marketing department budgets, tracking expenses, and evaluating ROI for marketing and sales initiatives, ensuring efficient use of resources and alignment with financial objectives.
• Stay informed about industry trends, market dynamics, and competitor activities to identify opportunities for innovation, differentiation, and revenue growth in the entertainment and events industry.
• Collaborate with the team to create compelling content, promotional materials, and sales collateral to support marketing and sales efforts and enhance brand visibility and engagement.
• Represent the venue at industry events, networking functions, and community engagements to build relationships with potential sponsors and partners and promote the venue as a premier destination for live events and entertainment

• Bachelor’s Degree or greater from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields is preferred.
• 3-5 years of increasingly responsible experience in marketing required, preferably with a sports facility, convention center, performing arts facility, or other multi-purpose public assembly facility.
• Proficient with graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) and/or similar design platforms (such as Canva)
• Familiarity with live event marketing, venue operations, or the entertainment, sports, tourism, or hospitality industries.
• Ability to manage multiple marketing campaigns and sponsorship activations simultaneously in a fast-paced environment.
• Photography and videography experience for creating promotional content for use across social media platforms, digital advertising, websites, and other marketing channels.
• Experience managing and optimizing paid media campaigns, including audience targeting and performance reporting.
• Knowledge of website content management systems (CMS) and basic web content editing.
• Computer proficiency with core programs such as Outlook, Excel, Word, and PowerPoint.
• Knowledge of Public Relations.
• Excellent verbal and written communication skills.
• Must be able to project a professional manner and appearance and communicate effectively with clients, senior management, staff, and the general public.
• Experience coordinating media buys and working with advertising vendors, publications, radio, television, and digital media partners.