Lead Paid Search Specialist

Overgear is an international e-commerce platform for in-game currencies and gaming services (boosting and coaching). Over the past 8 years, we’ve become one of the market leaders in the US and Europe. Every month, more than 200,000 users use our platform, generating over $25 million in annual revenue, with sales spanning across 100+ countries.

We’re now looking for a Paid Search Specialist to join our team and drive revenue growth through high-impact paid search strategies across global markets.

Responsibilities

What you’ll do:

• Own and manage Google Ads & Microsoft Ads accounts across Search, Shopping, Performance Max, Display, and YouTube
• Develop and execute paid search strategies aligned with business and growth goals
• Optimise bidding, budgets, and account structures to drive revenue, ROAS, and CPA efficiency
• Conduct advanced keyword research, semantic expansion, and negative keyword management
• Plan, run, and scale A/B tests across ads, creatives, audiences, and bidding strategies
• Analyse performance using GA4, end-to-end analytics, auction insights, market data
• Drive e-commerce growth, including product feed optimisation and remarketing strategies
• Identify and resolve creative performance issues, ensuring high ad quality and correct rendering
• Manage and scale campaigns across the US and EU markets

Requirements

What we expect from you:

Experience & Platforms

• 5–8 years of hands-on experience in Google Ads and Microsoft Ads with continuous, recent practical work
• Experience managing international, large-scale accounts with significant budgets
• Strong experience working with US and EU markets

Paid Search Expertise

• Advanced expertise in Google Ads & Microsoft Ads, including:

  • Search, Shopping, Performance Max, Demand Gen, Display campaigns, as well as YouTube inventory
  • Smart bidding strategies (tROAS, tCPA, value-based bidding)
  • Auction insights, Quality Score optimisation, budget pacing
• Expert-level usage of Google Ads Editor, Microsoft Advertising Editor and Excel
• Deep understanding of auction mechanics, ad rank, bidding models, and market dynamics

Keyword Research & Account Structure

• Ability to build and maintain scalable account structures
• Advanced keyword research, semantic expansion, and negative keyword management
• Hands-on experience with keyword research tools and match types

Analytics & Data

• Advanced knowledge of GA4 (Explorations, funnels, attribution, e-commerce)
• Strong analytical skills in end-to-end analytics, Google Sheets / Excel (pivot tables, performance reporting)
• Experience analysing market trends, competitors, and auction insights

E-commerce & Growth

• 5+ years of experience with e-commerce products
• Strong focus on business KPIs: revenue, ROAS, CPA, LTV
• Experience running full-funnel paid growth campaigns
• Hands-on experience with product feed management and optimisation

Testing, Creatives & Remarketing

• Proven experience running and scaling A/B tests (ads, creatives, audiences, bidding)
• Advanced remarketing strategies across paid media
• Strong experience working with ad creatives and identifying underperforming formats

Communication

• Fluent English (written and spoken)

A big plus:

• Experience in the gaming industry
• Web and app marketing experience
• Understanding of cross-channel paid media
• BI reporting experience
• Valid Google Ads and Google Analytics certifications

Conditions

What We Offer:

• An ambitious product-driven IT business. We operate in a fast-growing market and build a product used by hundreds of thousands of gamers worldwide
• Real ownership and autonomy. We trust our team and actively support experimentation — from AI-driven process optimisation to non-standard technical solutions
• Minimal bureaucracy. Fast decision-making and direct communication with colleagues and leadership
• Investment in professional growth. We cover the cost of professional courses, training programs, and English lessons
• Fully remote work. Work from anywhere in the world where you feel most productive
• Transparent compensation. Salary paid in USD
• True gaming culture. It’s easy to find teammates for games — arenas, keys, raids, and casual gaming sessions with colleagues

How We Work:

• Flexible schedule. We value results, not hours spent online
• Modern technologies. We continuously adopt the best tools and practices the industry has to offer
• Strong team support. You can always rely on your teammates — whether it’s a technical question or working together on a complex task