Content Automation Strategist

Position:
Content Automation Strategist

Company:
Ounass

Location:
(UAE, Dubai)

Employment type:
Full-time

Work Arrangement:
Hybrid

Short Summary:
Own the content AI and automation agenda at Ounass, driving fast, personalised luxury experiences from brief to publish with governance and editorial excellence.

Responsibilities:
- Audit and map current copy and content production workflows; deliver a content operations maturity assessment.
- Redesign workflows across briefing, creation, approval and publishing; set optimal allocation between human and automated content.
- Architect a modular, component-based content system and metadata taxonomy in Contentful.
- Own the content AI and automation roadmap; design human-in-the-loop editorial workflows.
- Build the content variant engine for segmented lifecycle marketing.
- Stand up efficiency tracking and effectiveness tracking for content.
- Train and upskill the content team on new processes, tools and templates.

Requirement:
- Must have 6+ years in content strategy, content operations or editorial operations within e-commerce, digital publishing or a brand studio.
- Led content workflow or automation transformation end-to-end, with shipped, measured results.
- Hands-on with CMS platforms (Contentful preferred) and structured/templated content models.
- Proven ability to protect a luxury or premium brand tone of voice while scaling output.
- Strong advantage in fashion, luxury or premium e-commerce content experience.

Benefits:
- Not specified.