Digital Marketing Specialist

About OpenWorks

OpenWorks is a national facilities services company with more than 40 years of experience helping multi-location businesses create cleaner, healthier, and more efficient workplaces.

We're a people-first organization that believes our success starts with our employees. By investing in our team, embracing continuous improvement, and building strong partnerships with customers and franchise owners, we're creating innovative solutions that drive lasting results.

About the Role

We're looking for a creative, driven, and results-oriented Digital Marketing Specialist who's excited to bring fresh ideas to life and make a meaningful impact at OpenWorks! In this role, you'll help grow our brand, connect with our audiences, and turn engaging content and digital campaigns into measurable business results.

This role brings together content marketing and demand generation, with opportunities to develop engaging campaigns across email, social media, SEO, paid advertising, and more. It's an exciting opportunity to combine creativity, collaboration, and data-driven strategies to strengthen our digital presence and drive business growth.

What You'll Do

• Develop and maintain a content calendar aligned with campaign priorities, buyer personas, and the customer journey
• Write, edit, and publish engaging content across channels, including blogs, case studies, landing pages, email, social media, guides, and gated assets
• Plan and execute integrated lead-generation campaigns across email, paid social, paid search, and other digital channels
• Build and optimize landing pages, forms, calls to action, conversion paths, lead nurture workflows, and audience segmentation
• Partner with Sales to support effective lead qualification, handoff, and follow-up while connecting marketing efforts to pipeline
• Manage SEO, website content, and social channels to increase visibility, engagement, and organic growth
• Execute and optimize paid digital campaigns through targeting, budget management, A/B testing, and creative testing
• Track campaign and content performance, maintain reporting dashboards, and use insights to improve traffic, conversions, lead generation, and marketing-influenced pipeline

What You Bring

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience
• 3+ years of hands-on digital marketing experience, including at least 2 years focused on content creation and lead generation; B2B experience is a plus
• Strong writing and editing skills with a portfolio of published work
• Experience using marketing automation or CRM platforms to manage workflows, lead nurturing, and campaign execution; HubSpot experience preferred
• Working knowledge of SEO, GA4, paid media platforms, and website content management
• A results-focused mindset with the ability to connect marketing activity to measurable lead and pipeline outcomes
• Strong organizational skills and attention to detail, with the ability to take ownership of multiple projects, manage competing priorities, and meet deadlines

Why OpenWorks?

• Make a meaningful impact by connecting creative marketing ideas to measurable business growth
• Gain hands-on experience across content, campaigns, and digital strategy while helping shape how OpenWorks reaches and engages its audiences
• Contribute to projects and initiatives that directly shape our company's success
• Collaborate with diverse teams and stakeholders across the organization
• Competitive compensation, benefits, and the opportunity to grow your career in a forward-thinking and inclusive Environment