Lifestyle expert - UK English Speaking (Freelance)

About OpenUp

At OpenUp, our mission is to make mental well-being accessible to everyone. We support companies, their employees, and their families with proactive and practical mental health services. Through our platform, clients can access 1:1 check-ins, online courses, articles, videos, group sessions, mindfulness practices, and a team of committed experts. We believe that mental and physical well-being are deeply connected. With Lifestyle Experts focusing on nutrition, exercise, and sleep, we offer a truly holistic approach that helps people take ownership of their health. We’re proud to work with forward-thinking organizations and are committed to raising the bar on accessible care.

OpenUp is ranked in the Top 3 on LinkedIn’s Top Startups list for 2023, 2024 & 2025 and is still growing. We are expanding our international teams and we are searching for like-minded talent. We are already helping over 2000+ (international) companies and 550K+ employees, e.g. Rituals, Deloitte, Decathlon, KPMG, and McDonalds.

About the assignment

To fuel our growth, we are looking for entrepreneurial, purpose-driven experts who share our vision of making mental well-being direct, approachable, and impactful.

At OpenUp, we focus on prevention. We don’t diagnose; we provide guidance for life’s everyday challenges in the field of lifestyle. 

We offer planned and on-demand video consults seven days a week, ensuring people can access support when they need it most - no long waits, no barriers. In each session (usually 25 minutes), you’ll help clients set clear, actionable goals and guide them toward meaningful first steps.

Our mission is to help people build skills and autonomy, so they feel confident to continue their journey independently. Many clients find they gain what they need in just a few focused conversations - thanks to your structured, goal-oriented support.

You’ll engage with a wide variety of people, from diverse cultural backgrounds and industries, and you’ll have opportunities to grow through weekly intervision sessions and ongoing development. We work together to make mental well-being accessible, practical, and empowering for everyone.

About you

You are a Lifestyle Expert who wants to join us in improving Mental and Physical well-being in the Netherlands and all across Europe. You thrive in a dynamic and growing work environment.

Next to that:

• You have native-level fluency in UK English.
• You have a BA or MSc degree in a relevant field of applied sciences such as lifestyle medicine, dietetics or nutrition.
• You have 4+ years of working experience with individuals or groups after BA.
• You have a laptop/computer with Windows 11 or Macos Sonoma 14 AND an antivirus turned on in your device.
• You have knowledge of interventions based on evidence-based lifestyle medicine and the positive health framework
• You have experience in lifestyle coaching.
• You are a team player, resilient, and have a growth mindset.
• You're flexible, a real multi-tasker, and get energy from a variety of tasks. For example, you like to give a public presentation for new customers and write articles about lifestyle and well-being.
• You are concise, solution-oriented, and coaching-focused.
• The relationship with clients and colleagues forms the center of your work.
• You start conversations, seek for connection and act decisively.
• You work solution-focused and you are able to come up with advice for your clients in a short period of time.
• You act from a 'practice what you preach' perspective. This appears from your expressions and your own reflections, the application of your interventions and your attitude to your clients and colleagues.
• You are a team-player, but you are also able to work independently. When you find yourself with a good idea or wish to develop yourself: you reach out!

What you can expect 

OpenUp is fast growing and you have the chance to become part of this challenging journey. Next to that:

• A freelance contract for 4-10 hours per week.
• A team with a variety of expertise like work and organisational psychology, health psychology or lifestyle medicine.
• The values we give to our clients, we also practice on ourselves and team members!
• Room for discussion, reflection, personal development and education

Next steps

Inspired to be part of OpenUp? We’d love to hear your story. Apply via our website and we’ll get in touch soon.

If you have questions, please visit our FAQ page or reach out directly.

We warmly welcome applicants of all genders, ages, backgrounds, and life experiences. We believe that diverse perspectives strengthen our work and help us better serve our international clientele. If you’re ready to OpenUp, join us!