Marketing Analytics - Lifecycle

About OnePay

OnePay is the consumer fintech trusted by millions of Americans to make money better.

Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.

We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.

But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:

• Ready to run

• Hungry and driven by urgency

• Exceptional at what they do, with low ego

• Comfortable operating in motion

The Role

As a member of the marketing analytics team, you'll help build the data infrastructure and analytical capabilities needed to drive smarter lifecycle marketing decisions and business impact at OnePay. You'll focus on establishing the measurement and attribution frameworks needed to understand how lifecycle marketing impacts customer behavior, product engagement, and business outcomes. You'll work through an evolving data landscape, connecting customer interactions across marketing and product to uncover insights and identify opportunities to optimize LCM. You'll partner closely with marketing, product, engineering, and data teams to translate data into actionable recommendations and help shape how OnePay measures and optimizes its marketing efforts.

In this role, you will:

• Analyze LCM performance, identify opportunities to optimize individual campaigns and the broader customer journey, and translate findings into actionable insights that drive business impact.

• Develop the data infrastructure, measurement frameworks, and attribution methodologies needed to understand the impact of lifecycle marketing across campaigns, channels, and product interactions.

• Partner cross-functionally with marketing, product, engineering, and data teams to improve measurement capabilities, connect marketing activity to product outcomes, and inform broader business and marketing strategies.

• Leverage AI-powered tools and techniques to accelerate analysis, develop and validate predictive insights, and push the boundaries of what’s possible in marketing analytics.

• Share insights and recommendations to senior leadership and stakeholders to influence the direction of the business

You Bring

• 3-7 years of professional experience in marketing analytics with experience with lifecycle as a plus.

• Demonstrated track record in marketing analytics, including hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.

• Advanced SQL and AI skills, with the ability to independently pull and analyze complex datasets.

• Strong analytical thinking and problem-solving skills — you can go from ambiguous questions to clear insights.

• Intellectual curiosity to look beyond the ‘what’ and answer the ‘why’.

• An act-like-an-owner mentality. We have a bias toward taking action.

What We Offer

• Competitive base salary, stock options, and health benefits from Day 1

• 401(k) plan with company match

• Remote-friendly (US), flexible time off (FTO), and opportunities for growth

• A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

Our process varies by role. Most candidates go through:

• AI-assisted initial screen

• Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

Equal Employment Opportunity