Demand Generation and Marketing Ops Specialist

Title: Demand Generation and Marketing Ops Specialist

Location: IN / Remote (IN)

[Omnistrate]( helps software and AI companies deliver their products as enterprise-grade, fully managed services across public clouds, private clouds, and customer VPCs—without the complexity of building and operating the underlying infrastructure themselves.

**Our vision:** We help modern software and AI companies deliver their products across public cloud, private cloud, customer VPCs, and increasingly complex enterprise environments without having to build and maintain the underlying deployment and operations infrastructure themselves.

Founded by [Kamal Gupta]( and [Alok Nikhil]( who previously built and led large-scale cloud infrastructure, Omnistrate was born from firsthand experience with the challenges of deploying and operating software in customer-controlled environments. Our mission is to help the next generation of software and AI companies build the next MongoDB Atlas, Snowflake, and Databricks by handling the infrastructure complexity behind the scenes.

We're a small, highly technical team entering our next stage of growth, where every hire has a meaningful impact on the company's trajectory. Joining Omnistrate means working directly with the founders and sales leadership to shape our positioning, identify the strongest markets, and build a repeatable enterprise go-to-market motion from the ground up.

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We’re a fully remote company with a global team and a startup mindset. We value ownership, creativity, and adaptability — and we're looking for someone who thrives in a fast-moving, high-impact environment.

### **Role Overview**

We’re looking for a detail-oriented and motivated **Demand Generation & Marketing Operations Specialist** to support multi-channel campaign execution and marketing automation under the guidance of the Head of Marketing.

In this role, you’ll help plan and run campaigns across paid, organic, and event-based channels — including LinkedIn, YouTube, and weekly webinars. You’ll manage HubSpot workflows, and use AI tools to streamline and improve campaign performance.

The ideal candidate has hands-on experience in B2B SaaS marketing, is comfortable working across platforms like HubSpot, GA4, and LinkedIn Campaign Manager, and enjoys blending creativity with operational precision. You’ll collaborate closely with Content, Product Marketing, and Sales to help drive engagement and qualified pipeline.

### **Key Responsibilities**

### **What You Will Do**

#### Campaign Management:\

**Manage, execute, and monitor multi-channel campaigns across Google, LinkedIn, YouTube, and events. Launch, test, and optimize campaigns with clear performance goals and consistent experimentation.**

#### **Webinars & Event Campaigns:\

**Own the end-to-end process for weekly live webinars — from scheduling and promotion to post-event follow-up. Run event campaigns and integrate them into the broader demand generation calendar.

#### **Content & Social Activation:\

**Create and repurpose content into social media posts, video shorts, and snippets for distribution on LinkedIn, YouTube, and other channels. Coordinate with the designers and other team members to amplify visibility and engagement.

#### **Landing Page Development:\

**Build and maintain high-performance landing pages and forms via Hubspot, prioritizing fast load times, strong CTAs, and mobile optimization.

#### **Copywriting & A/B Testing:\

**Develop compelling ad copy, social captions, and landing page variants. Continuously test and refine two to three versions to drive improved conversions in partnership with content marketing.

#### **Performance Reporting / Conversion Tagging:\

**Deliver concise weekly reports highlighting campaign performance, key learnings, and next-step optimizations.

Configure and maintain analytics systems including GA4 and Google Tag Manager, ensuring accurate event tagging and conversion tracking across all touchpoints.

#### **Sales Collaboration:\

**Work with the Sales team to refine offers, improve meeting quality, and tighten follow-up processes for marketing-sourced leads.

#### **AI & Automation:\

**Leverage AI tools to automate workflows across channels — from lead routing and follow-ups to campaign optimization and creative iteration. Use AI responsibly for research, content drafts, and data analysis while maintaining human oversight.

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**What You Bring**

• 3+ years of experience in demand gen /digital marketing or performance marketing in a **B2B SaaS or tech startup**
• Prior experience running **multi-channel marketing campaigns** and coordinating campaigns for **events/webinars**
• Solid understanding of digital channels and content distribution for **brand visibility**
• Experience with Hubspot, LinkedIn Campaign Manager, Google Analytics and YouTube is a must;
• Strong communication and coordination skills, especially in **remote and cross-time-zone** environments
• Proven ability to work in fast-paced, ambiguous environments and get things done
• **MBA or equivalent** in Marketing, Strategy, or Communications is nice to have