Specialist, Brand Marketing - The Clear Cut

Own the day-to-day execution of brand marketing initiatives across social media, email, paid media, and other digital channels · Develop and execute integrated marketing campaigns that support brand awareness, customer engagement, product launches, promotions, and seasonal initiatives · Partner with cross-functional teams to develop marketing plans and coordinate campaigns from concept through execution · Help establish and maintain a consistent brand voice, visual identity, and customer experience across all consumer-facing channels · Lead the development and execution of social media content, including short-form video, creative assets, campaigns, and ongoing brand storytelling · Oversee the creation of graphics, photography, video, and other creative assets for social, email, paid advertising, and e-commerce · Manage email marketing strategy and execution, including campaign development, audience targeting, testing, scheduling, and performance analysis · Manage day-to-day paid media initiatives across Meta and Google Ads, including campaign setup, creative testing, optimization, budget management, and reporting · Monitor marketing performance and key KPIs, using data and insights to identify opportunities to improve engagement, conversion, and campaign effectiveness · Own day-to-day e-commerce marketing initiatives through Shopify, including product launches, merchandising updates, promotional content, imagery, copy, collections, and landing pages · Partner with e-commerce and cross-functional teams to ensure the website effectively supports marketing campaigns, product launches, and seasonal priorities · Coordinate photoshoots, content days, campaign launches, and other brand marketing initiatives, ensuring projects remain on schedule and aligned with brand objectives · Provide day-to-day direction, prioritization, and support to the Marketing & E-Commerce Associate, who will have a dotted-line reporting relationship to this role · Review and provide feedback on marketing and creative work to ensure quality, consistency, and alignment with brand standards · Help prioritize the team's marketing workload and ensure key deliverables are completed accurately and on time · Stay current on social media, digital marketing, e-commerce, and consumer trends to identify opportunities to strengthen the brand and improve customer engagement · Support broader brand strategy and planning by bringing forward insights, recommendations, and new ideas based on market trends, customer behavior, and campaign performance 3-5 years of experience in brand marketing, digital marketing, social media, e-commerce, or a related field Experience independently managing marketing campaigns and projects from strategy through execution Strong understanding of brand marketing, digital channels, and the consumer journey Strong creative eye with an understanding of branding, visual storytelling, and content development Experience developing social media strategies and creating or overseeing short-form video content Experience with email marketing platforms such as Klaviyo and developing email campaigns Experience with Meta Ads Manager and/or Google Ads, including campaign optimization and performance reporting Experience with Shopify or another e-commerce platform Strong analytical skills with the ability to interpret marketing performance data and translate insights into actionable recommendations Experience managing multiple projects, priorities, and deadlines in a fast-paced environment Strong project management and organizational skills with excellent attention to detail Strong communication and collaboration skills with the ability to work effectively across creative, e-commerce, merchandising, and other cross-functional teams Ability to provide direction and feedback to junior team members and effectively coordinate work through a dotted-line relationship Familiarity with Adobe Creative Suite, Canva, CapCut, or similar creative tools Proactive, resourceful, and comfortable taking ownership of projects and identifying opportunities to improve processes Interest or experience in jewelry, fashion, luxury, or consumer brands is a plus We have many opportunities available on our other career site pages. Click here to link to our careers page! Signet Jewelers is a people-first company. This core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. We're ONE Company, proud of our rich heritage, international presence, diversity, inclusion and equity we’re inspiring inside. We are Great Place to Work-Certified™ operating under the iconic brands: Kay Jewelers, Zales, Jared Jewelry, H. Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda and James Allen.