Senior Digital Strategy and Growth Manager

Title: Senior Digital Strategy and Growth Manager Location: Toronto, Ontario, Canada

Role Overview

As a Senior Digital Growth & Personalization Manager, you'll be the strategic advisor and thought partner to our Digital Strategy team—helping define what to test, why it matters, and what the results mean for our customers. You'll own the intersection of customer research, testing strategy, and stakeholder guidance, building a testing roadmap grounded in deep understanding of B2B buyer journeys. This is a hands-on strategic role where you'll launch tests yourself, present findings, and become the trusted expert voice of site optimization and personalization.

Responsibilities

• Test and personalization strategy: Define what should be tested and personalized and why. Guide teams with optimization best practices and refine test hypotheses with stakeholders to ensure rigor.
• Own roadmap management: Build and manage a quarterly testing roadmap grounded in customer research and business priorities.
• Customer journey research: Initiate your own research to understand friction points, user segments, and behavior patterns across our B2B buyer journey. Synthesize findings into actionable testing hypotheses and personas.
• Hands-on test ownership: Launch and manage tests independently (copy changes, simple targeting, basic segments) while collaborating with engineering on more complex builds. Own test plans, success criteria, and validation.
• Insights & analysis: Dig beyond winner/loser narratives. Uncover segment-specific lift, identify which experiences resonate with which buyer profiles, and translate findings into the next phase of strategy.
• Stakeholder leadership & storytelling: Present test ideas, progress, and conclusions. Frame personalization and testing wins as drivers of sales cycle efficiency and user experience. Become the trusted advisor on digital strategy and buyer behavior.
• Technical fluency & collaboration: Understand data layers, tracking requirements, and technical frameworks well enough to brief engineers and unlock deeper personalization triggers. You won't be implementing—but you'll speak the language.

Necessary Experience

• 5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions.
• Segmentation & targeting expertise: You understand how to define audiences, test hypotheses against specific segments, and identify which experiences move the needle for which buyer profiles.
• Personalization campaign management: You’ve created new campaigns for web properties, reported progress, and iteratively improved personalization strategies.
• Customer research & synthesis: You’re data-first, and seek to understand customer journeys and translate findings into testing strategy.
• Testing platform expertise: Hands-on experience launching and managing tests through tools like Adobe Target is a plus. (Optimizely, VWO, experience with a testing platform is required).
• Strategic stakeholder communication: You've presented test ideas, results, and strategic recommendations to Directors and Sr. Directors. You know how to frame testing wins as business outcomes, not just metrics.
• Technical literacy: You understand data layers, tracking, and how personalization gets built and can launch simple tests (copy, basic targeting) independently.
• B2B mindset: Experience in B2B environments, understanding longer sales cycles, multiple decision-makers, and the buyer journey complexity that shapes testing strategy.

Preferred Experience

• B2B martech stack: Familiarity with tools like Marketo, Demandbase, 6sense, or similar—used to inform targeting and audience strategy.
• Cross-organization collaborator: You've successfully shaped testing strategy or roadmaps as a peer advisor, pushing back on ideas and driving toward better hypotheses.
• Advisory/council experience: You've been brought into strategic meetings as a trusted expert voice on digital strategy, user behavior, or testing—eventually spanning multiple teams.
• Visualization & storytelling: You're comfortable building presentation decks, dashboards (Tableau, Looker, etc.), or visual narratives that make data compelling to leadership.
• AI-Augmented Program Management: Active adoption of generative AI tools and workflows to compress the experimentation lifecycle

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