Account Executive, Paid Social

Title: Account Executive, Paid Social Location: New York, New York

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision, cultural fluency, and AI-enabled capabilities to build healthcare's most influential movements. We believe the future belongs to those who can seamlessly blend human ingenuity with emerging technologies, using AI not simply as a tool, but as a catalyst for deeper insights, faster problem solving, and more impactful work. We drive measurable impact and category-defining growth for brands ready to shape what's next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

About the Role 

As an Account Executive specializing in Paid Media Buying, Social Analytics, and Generative Impact, you will assist the technical and strategic processes across paid social and digital media activation, social listening, and emerging AI search visibility for leading healthcare and pharmaceutical clients.

This is not a traditional Account Management AE role—you will not be managing day-to-day project logistics, call agendas, or administrative client account management. Instead, your core focus is technical media buying, campaign trafficking, data analytics, social listening, and Ogilvy's proprietary Generative Impact (Generative Engine Optimization / GEO) offering.

What You’ll do:

Paid Social & Digital Campaign Execution & Media Operations

• Campaign Setup & Media Buying: Assist in building, launching, trafficking, and managing paid social media campaigns across self-serve ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Reddit, Pinterest, etc.) and support activation and coordination across digital media channels such as GOOH (Digital OOH), Programmatic, Search, Direct Partnership and Sponsorships.
• Audience & Targeting Strategy: Assist in building and implementing compliant audience targeting parameters tailored to healthcare stakeholders (HCPs, patients, caregivers) in alignment with platform policy and healthcare privacy regulations.
• Medical/Legal/Regulatory (MLR) Compliance: Ensure all paid social assets, ad copy, and targeting parameters comply with brand guidelines, platform policies, and FDA/MLR regulatory requirements.

Generative Impact & GEO (Generative Engine Optimization)

• AI Search Visibility Tracking: Support Ogilvy’s Generative Impact offering by tracking, analyzing, and measuring brand visibility, sentiment, and share of voice across generative AI search engines and LLM platforms (e.g., ChatGPT, Perplexity, Gemini, Google AI Overviews).
• GEO Insight Generation: Identify prompt opportunities, content gaps, and source citation trends in AI-generated responses to help optimize healthcare brand discovery.
• Search-Social Integration: Connect paid social strategy with GEO insights to ensure brand messaging is aligned across both social feeds and AI discovery platforms.

Social Intelligence, Analytics & Listening

• Data Aggregation & Performance Reporting: Extract performance metrics across paid social campaigns and aggregate data to build weekly, monthly, and post-campaign analytical reporting decks.
• Social Intelligence & Listening: Utilize enterprise social listening tools (e.g., Brandwatch, YouScan, Quid, Sprinklr) to monitor share of voice, emerging disease-state conversation trends, competitor paid activity, and audience sentiment.
• Dashboard Management: Maintain and update client analytics dashboards and reporting templates to ensure data accuracy and real-time visibility into KPI performance.

Client Relations

• Paid Media & Analytics Advisory: Interact directly with clients to answer technical questions regarding paid media execution, social listening findings, platform algorithm updates, and GEO trends.
• Cross-Functional Collaboration: Partner with internal creative, strategy, media planning, and account management teams to optimize creative ad assets based on real-time performance data and social listening insights.

What You’ll Need:

• Experience: 1–2 years hands on in paid social media execution, social listening, or marketing analytics—preferably within an advertising agency or healthcare/pharmaceutical environment.
• Paid Social & Media: Direct experience trafficking campaigns inside self-serve ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.).
• Search: Hands on experience supporting paid search campaigns in Google Ads, including keyword research, campaign and ad group setup, ad trafficking and quality assurance, negative keyword management, budget pacing, bid and performance optimization, and reporting.
• Analytics, Listening & GEO: Familiarity with enterprise social listening/reporting platforms (e.g., Sprinklr, Brandwatch, YouScan, NetBase Quid, Google Analytics, advanced Excel/Google Sheets).
• Strong interest in Generative Engine Optimization (GEO), AI search platforms (ChatGPT, Perplexity, Gemini), and prompt monitoring.
• Self-motivation, strong organizational skills, attention to detail and excellent time management skills.
• Healthcare Knowledge: Understanding of pharmaceutical/healthcare marketing, MLR review processes, and healthcare privacy/compliance guidelines is highly desirable.
• AI Fluency: Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies. Ability to adapt to new tools and integrate AI responsibly into day-to-day work is expected.

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.