DIGITAL STRATEGY & ENGAGEMENT MANAGER (OKLAHOMA CITY, OK)

ADVANCE YOUR CAREER WHILE SAVING LIVES

Location: Oklahoma City, OK

Pay: Competitive pay based on education and/or experience and $500 bonus after 6 months and $1,000 bonus after 1 year!

Benefits: Health, dental, vision, life insurance, long term disability, 401(k), paid-time off, $5,000 annual tuition reimbursement, holiday pay, etc.

Days: Monday through Friday

Hours: 8:00 a.m. to 5:00 p.m.

Position:

The Digital Strategy & Engagement Manager is responsible for developing, implementing and optimizing digital strategies that increase audience engagement, website performance, donor recruitment and measurable digital conversions.

This position manages the day-to-day strategy and performance of OBI's digital ecosystem, including website analytics and optimization, SEO, social media engagement, digital advertising, content performance, digital campaigns and emerging digital initiatives.

The manager will use data and audience insights to identify opportunities, improve the digital donor experience and connect digital activity to measurable outcomes. A key responsibility will be establishing strong measurement and tracking practices so digital performance can be evaluated beyond impressions and traffic and ultimately connected to appointments and completed blood donations.

Qualifications:

• Bachelor's degree in marketing, communications, digital marketing, business or related field preferred.
• 5 years of experience in digital marketing, website management, social media, analytics or related field.
• Must be 21 years of age or older with a valid drivers license
• Must be able to provide an MVR with zero points and no moving/traffic violations in the last 3 years
• Google analytics certified/google ads certified and digital performance reporting.
• Experience with SEO, social media platforms and digital advertising.
• Understanding of website analytics, conversion optimization and digital attribution.
• Experience developing and implementing digital campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and collaborate effectively across departments and with external partners.
• People leadership: Demonstrated ability to lead, mentor an develop team members, establish clear expectations and accountability, foster collaboration and engagement, and support a high-performing team culture

Primary Responsibilities:

Digital Strategy & Engagement

• Develop and execute integrated digital strategies that support donor recruitment, engagement and organizational priorities.
• Coordinate digital activity across website, social media, paid advertising, email, search and other digital channels.
• Monitor digital trends and identify opportunities to improve audience reach and engagement.
• Collaborate with Marketing, Communications, Donor Recruitment and other teams to ensure digital efforts support organizational goals.
• Develop digital strategies that move audiences from awareness to engagement and ultimately to action.

Website Analytics & Optimization

• Manage website analytics and reporting to evaluate traffic, engagement, user behavior and conversion performance.
• Identify opportunities to improve website navigation, content, user experience and conversion.
• Monitor key donor journeys and identify areas where users abandon or encounter barriers.
• Develop and maintain website performance dashboards and reporting.
• Partner with internal and external resources on website updates, improvements and development.
• Ensure website development and enhancements are built with measurement, tracking and optimization in mind from the beginning.

SEO & Content Optimization

• Develop and implement ongoing SEO strategies for the website and blog.
• Optimize existing and new content to improve organic search visibility, rankings and qualified website traffic.
• Identify search trends and content opportunities related to blood donation, donor education and organizational priorities.
• Monitor organic traffic and search performance and make recommendations based on results.
• Help establish OBI as a credible and authoritative digital source for blood donation and transfusion information.

Social Media Engagement

• Develop and execute social media strategies that increase audience engagement and support donor recruitment.
• Monitor social performance, audience behavior and platform trends.
• Develop strategies to move social audiences from engagement to website visits, appointment bookings and other desired actions.
• Identify opportunities to grow and engage new audiences through emerging platforms and content formats.
• Establish consistent measurement practices for social media performance and conversion.

Digital Advertising

• Manage and optimize digital advertising campaigns across platforms including paid social, search, display and video.
• Monitor campaign performance, audience response, creative effectiveness and conversion.
• Make data-informed recommendations for budget allocation and campaign optimization.
• Work with internal and external partners to improve digital advertising performance.
• Track digital advertising activity through appropriate tagging, UTM parameters and analytics.