Director of Product Marketing

● Product Marketing & Go-to-Market
○ Own market segmentation, buyer personas and prioritization across customers -
pharma and biotech, and health system partners.
○ Craft positioning, messaging, and tailored pitches for each persona and segment,
and equip the Commercial team with the narratives and materials to win.
○ Consolidate competitive research across the various NPM functions and
translate it into clear differentiation for NPM's proECA offerings.
○ Plan and run launch campaigns for new products, indications, and capabilities,
measured against pipeline and revenue goals.
● Evidence-Based Scientific Communication
○ Own communication strategy and campaigns for scientific and medical
audiences on both sides of our work: biopharma and health systems.
○ Turn NPM's data, methods, and results into credible content: white papers, case
studies, scientific publications, webinars, and linked campaigns.
○ Partner with clinical, quantitative science, and regulatory/compliance teams to
keep every claim accurate and defensible.

● Conferences & Thought Leadership
○ Own NPM's conference strategy across oncology, regulatory science, and drug
development forums, including abstracts, booth presence, and event campaigns.
○ Secure and prepare speaking engagements for the leadership team.
○ Build a thought leadership roadmap that positions NPM as the authority on
prospective ECAs and regulatory-grade evidence for biopharma R&D.

● Social Media & Executive Visibility
○ Own social media strategy and campaigns for the company and its leadership
team, with an evidence-focused, conviction-driven voice.
○ Write and coordinate executive content that showcases the team's expertise in
oncology, research, epidemiology, quantitative science, and clinical
development.

○ Manage marketing budgets, agencies, and contractors.

● 10+ years of B2B marketing experience in life sciences, health data, clinical research, or
health technology, with at least 3 years in senior or leadership roles.
● Bachelor's degree in a scientific discipline, such as biology, biomedical science,
chemistry, pharmacology, or epidemiology.
● Fluency in oncology clinical research and data concepts and the ability to simplify them
for broad communication.
● Working understanding of clinical trial operations, FDA guidance on externally controlled
trials, and how sponsors use evidence in regulatory decisions.
● Exceptional storytelling and a record of developing compelling messaging that moves
expert audiences.
● A track record in product marketing and GTM: segmentation, persona development,
competitive analysis, positioning, and launches.
● Experience running conference programs, speaking engagements, and executive social
media at a company selling to pharma, biotech, or health systems.
● A self-sufficient, hands-on operator who delivers results independently.

Bonus:
● Advanced degree (PharmD, MPH, MS) in a scientific, clinical, or public health field.
● Experience marketing ECAs, clinical trial solutions, real-world data, or data-as-a-service
products to pharma and biotech.
● Experience in medical communications, medical affairs, or scientific publications.
● Early to mid stage, high-growth startup experience.

Up to 40% travel

Pay Information

The expected salary range for this position is $176,500 - $236,733. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. N-Power Medicine (NPM) offers equity at hire as well as a discretionary annual bonus, which may be available based on Company performance. This position is eligible for company benefits.

About Us:

We are a mission-driven, well-funded, rapidly growing company, eager to attract passionate professionals offering a highly attractive compensation package with a balanced and flexible work environment, competitive industry benefits as well as a 401K plan and other great company “perks.”

We are an Equal Opportunity Employer and value diversity at our company. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be currently authorized to work in the U.S. on a full-time basis.

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