Sr. Manager, Consumer Insights

Title: Sr. Manager, Consumer Insights Location: Watsonville, CA

Location - Remote or On-Site

Salary - 159K  -  179K

Position Summary
Nordic Naturals is the premium leader in the Omega-3 supplement category, committed to delivering the world’s safest, most effective nutrients essential to health. The Sr. Manager, Consumer Insights will play a critical role in building and operationalizing a world- class, consumer-centric insights function. Reporting directly to the Director of Innovation & Insights, this individual will lead the execution of qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across our business and portfolio. The ideal candidate is a expert of research methodologies, possessing the unique ability to turn complex data and cultural signals into compelling, visual narratives that shape brand positioning, white-space mapping, and our 3-year product innovation pipeline.

KEY RESPONSIBILITIES

Reasonable Accommodations Statement
To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Research Execution & Insights Leadership
 Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation.
 Act as the day-to-day & voice of the consumer & continuously tracking wellness behaviors, occasion-based triggers, and unmet needs.
 Translate raw data and research findings into actionable business strategies, brand positioning refinements, and highly compelling innovation concepts.
 Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard. Innovation & Pipeline Support
 Collaborate with the Director to identify white-space opportunities across categories, formats, benefits, life stages, and channels.
 Support the cross-functional innovation steering process and ideation workshops by providing foundational consumer data and foundational guardrails.
 Partner closely with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel.

Testing, Learning & Optimization

 Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research to validate product-market fit.
 Partner with Retail, Performance Marketing, and E-Commerce teams to develop in- market pilot testing and rapid A/B learning frameworks.
 Lead post-launch learning loops by synthesizing consumer feedback and reviews to continuously optimize offerings and inform future pipeline decisions.

Cross-Functional Collaboration & Influence
 Serve as a strategic insights partner to the Omni-channel teams (DTC, Amazon, Retail, Pro, and International) to ensure consumer data shapes marketing messaging and market expansion.
 Synthesize complex insights into visual, digestible, and highly impactful presentations for stakeholders at all levels of the organization.
 Help foster a culture of consumer-centricity across all internal departments.

POSITION QUALIFICATIONS
 Experience: 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories.
 Methodology Expertise: Deep expertise in managing a wide array of qualitative and quantitative research methodologies (e.g., focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools like IRI/Nielsen/SPINS).
 Channel Familiarity: Strong understanding of navigating consumer journeys across multiple retail landscapes, specifically Omni-channel environments (Amazon, DTC, Traditional Retail, and Professional channels).
 Skills: Exceptional analytical and storytelling skills; proven ability to blend creative thinking with data-driven commercial rigor.
 Collaboration: Proven track record of successfully partnering with and influencing cross-functional teams (Product, Marketing, Sales) without direct authority.
 Education: Bachelor’s degree required; an advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA is highly preferred.