PR Manager | Mid-Senior

NordVPN is one of the world's most recognized consumer cybersecurity brands, helping millions of people protect their privacy and stay safe online. Built by Nord Security, a company with its roots in Vilnius, NordVPN has a global reach.

We're looking for a PR Manager to shape how NordVPN shows up in global media. You'll turn complex security and privacy topics into stories people want to read, from product launches and original research to expert commentary on data breaches, scams, or other privacy topics. This role suits someone who enjoys moving between audiences and topics, and who sees a fast-changing threat landscape as a reason to be proactive, not reactive.

If you are ready to architect compelling PR initiatives across fast-moving privacy and security topics, elevate our presence in the community, and be part of communications initiatives that go far beyond standard announcements, then hey – you might be the perfect fit for this role.

Main Responsibilities

• Develop and execute PR strategies across international media channels;

• Build and maintain trusted relationships with priority media outlets, industry stakeholders, and other influential external audiences worldwide;

• Analyze cybersecurity, privacy, and tech trends to identify content ideas and proactive PR opportunities;

• Produce high-quality content for the media, utilizing strong research skills to quickly master new topics;

• Prepare spokespeople and support crisis and reputation management when needed;

• Prioritize, manage, and efficiently drive multiple PR campaigns from ideation to successful execution;

• Track and report campaign impact with clear metrics, and use the insights to refine strategy.

• Use AI tools and emerging technologies to speed up research, monitoring, and content production.

Core Requirements

• 4+ years of experience in public relations and communications (required);

• Fluency in spoken and written English (required);

• Excellent copywriting skills, with the ability to adapt your voice to different audiences and channels (required);

• Strong understanding of international and local media, and a solid understanding of media ecosystems across Europe and beyond;

• Sound judgment, discretion, resilience, and confidence when operating in a high-pressure, fast-paced environment alongside a motivated team;

• Ability to quickly research and master complex technical topics such as online privacy, VPNs, data breaches, and AI;

• Proven ability to collaborate, compromise, and align multiple stakeholders with differing viewpoints;

• Comfort using data and insights to shape strategy, measure results, and fuel a growth mindset;

• A genuine interest in technology, a willingness to keep learning, and a proactive, can-do attitude.

Nice to Have

• Experience in crisis communications or reputation management;

• Experience with product launches or research-driven PR (surveys, data studies);

• Working knowledge of a third language, such as German, French, Spanish, or a Nordic language;

• Hands-on experience with PR and AI tools (media monitoring, media databases, analytics).

What We Offer

• Sharpen your edge: training, mentorship, and room to grow — always.

• Take the time you need: extra vacation days, sick days, and time off when life calls.

• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.

• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.

• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.

• Pack your bags for workation: experience our company-wide trip abroad to the fullest.

• Work from anywhere: work from wherever keeps you in the zone.

• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.

• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.

• Join the party: team building and company events people talk about for months.

• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.