Digital Media Specialist

Title: Digital Media Specialist

Location: Las Cruces

We invite you to apply to join KRWG as a Digital Media Specialist. Is this role, you will plan, monitor, and evaluate KRWG's presence across digital platforms — creating graphic content, producing stories using photos, video, and graphics, and working alongside the news team to deliver timely coverage as stories break. You'll identify target markets to grow the station's audience, analyze social media performance with a focus on SEO, and bring insights to leadership to sharpen KRWG's digital direction. Day-to-day responsibilities include publishing and editing web stories, maintaining accurate database records and mailing lists, contributing to the weekly newsletter, and keeping all digital platforms current. You'll also promote community awareness of KRWG's programming and events, provide support for fundraisers and outreach activities, and mentor staff, student employees, interns, and volunteers performing related work.