Senior Performance Marketing Specialist - B2B Lead Generation

We are looking for a Senior Performance Marketing Specialist to drive B2B lead generation for our AI solutions, accounting services, and software products across Saudi Arabia and the GCC.

You will own paid campaigns on LinkedIn, Google, and Meta from planning to optimization, manage ad budgets against cost-per-lead (CPL) and cost-per-SQL targets, and make sure every lead is tracked through to the CRM and handed over to sales. Working closely with the B2B Marketing Manager and the sales team, you will build a predictable pipeline of qualified leads and help the marketing team grow its B2B performance skills.

Responsibilities

• Plan, run, and optimize paid campaigns on Meta, Google, Snapchat, TikTok, and LinkedIn
• Build lead generation flows using lead forms, landing pages, and lead gen tools
• Test audiences, creatives, and messaging to improve lead quality and cost efficiency
• Manage ad budgets against CPL and cost-per-SQL targets
• Ensure every lead is tracked through to the CRM and handed over to sales
• Deliver a clear weekly report with actionable insights
• Coach and support the marketing team in B2B performance marketing skills

Requirements

• 3–4 years of hands-on experience in paid advertising, with a strong focus on B2B lead generation
• Proven experience running campaigns in the Gulf market (KSA/GCC)
• Experience managing monthly ad budgets and optimizing against CPL and cost-per-SQL targets
• Experience working closely with sales teams and handing over leads through a CRM
• Hands-on experience with LinkedIn Ads, Google Ads, Meta Ads, Snapchat and TikTok
• Experience with lead generation tools such as LinkedIn Lead Gen Forms and Apollo
• Experience tracking leads from ad click to sales handover using GA4, Google Tag Manager, and conversion tracking tools (Pixel, Conversions API, LinkedIn Insight Tag)
• Familiarity with GA4, Google Tag Manager, and conversion tracking (Pixel, Conversions API, LinkedIn Insight Tag)
• Experience building and optimizing landing pages and lead forms (A/B testing, CRO basics)

Benefits

Working Conditions & Benefits:

• Work Mode: Hybrid
• Location: El Sheikh Zayed City
• Working Days: Sunday : Thursday
• Working Hours: 10:00 AM : 6:00 PM
• Social and medical insurance
• Learning and development plan