CRM & Automation Manager

Title: CRM & Automation Manager Location: Berlin, Germany We are building the leading direct-to-consumer destination for professional-grade nail care, beauty, and cosmetic tech across Europe. Operating under Proglow and Ongle24, we serve hundreds of thousands of beauty lovers. We combine high-performance product development with data-first digital marketing. Our mission is to make the world more beautiful, one stroke at a time. ## Aufgaben We are looking for a CRM & Marketing Automation Manager to engineer our customer lifecycle, retention, and repeat-purchase strategies. You will build and scale automated cross-channel workflows, optimize customer lifetime value (LTV), and leverage complex data segmentation to deliver hyper-personalized experiences. What You'll Do * Lifecycle Architecture: Design, build, and optimize automated CRM journeys across Email, SMS, WhatsApp, and Push notifications. * Tech & Automation Orchestration: Manage and scale our CRM stack (e.g., Klaviyo, Omnisend, Braze, or similar), integrating customer data platforms (CDP) and e-commerce platforms (Shopify/custom stack) via APIs and webhook triggers. * Data & Segmentation: Analyze customer buying habits, cohort retention, and churn rates to build advanced RFM (Recency, Frequency, Monetary) dynamic audience segments. * Experimentation: Run continuous A/B tests on subject lines, send-times, content logic, dynamic personalization, and offer structures to maximize open, click-through, and conversion rates. * Localization: Adapt and execute localized retention strategies across our primary markets ## Qualifikation * 2+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation within high-volume e-commerce or D2C spaces. * Tech-Fluent & Analytical: Deep knowledge of CRM platform architecture, liquid syntax/dynamic content variables, event-based triggering, and tracking/data hygiene. * Data Driven: Proven track record of leveraging cohort analysis and customer data to directly increase repurchase rate and LTV. * Language Skills: Professional fluency in English, combined mother-tongue skills in at least one of the following: German, French, or Italian. * Customer Centricity: Strong intuition for D2C beauty/lifestyle positioning paired with systematic execution. ## Benefits **Retention First:** Retention is a core strategic pillar for our company and you will be part of it from the get-go **Growth:** We offer an environment where you can truly build something, with a steep learning curve guaranteed. **Team Spirit:** A small, warm, and enthusiastic team looks forward to welcoming you. **Strong Foundation:** An established company with a start up culture - you are able to truly build new things on an already strong and flourishing foundation **Perks:** We offer all the benefits of a modern employer (competitive salary, flexible working hours, etc.). **Does this sound like your dream job?** If this opening appeals to you and you are full of energy, we would love to receive your application! Even if you don't (yet) meet 100% of the criteria, but are motivated and eager to learn, we would still love to get to know you.