Senior Social Media Manager

Title: Social Media Manager Location: Remote (United States)

We’re looking for a creative, organized and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack’s brand reputation on social media and drive engagement across social media platforms.

As our Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media and report on results.

You’ll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands and executives, have experience with social listening and competitive tracking, employee advocacy and experience with reputation management.

What you’ll do:

• Develop and execute social media strategy aligned with company goals and campaigns
• Develop creative and engaging copy for campaigns
• Collaborate with design, communications and marketing team on strategy, measurement and creative execution
• Engage with our community of public relations and communications professionals, journalists and other media-adjacent audience members on social platforms
• Monitor social media mentions, escalate issues and respond in a timely manner
• Analyze and report on results
• Manage social media calendar, publish and schedule posts

How success will be measured in this role:

• Increased engagement and followings across social channels
• Successfully planned for and executed social media strategies for key campaigns
• Increase response rate to customer service inquiries

If the details below describe you, you could be a great fit for this role:

• 5+ years professional experience, with as many years of related experience (directly in social media management])
• Proficiency in Sprout Social or similar platform
• Comfortable with tools including Muck Rack, Google Analytics
• Experience developing and executing social media strategies for B2B companies (preferably SaaS) for LinkedIn, Instagram, TikTok and X
• Data-driven mindset with a focus on performance metrics
• Experience with social listening and competitive tracking
• Content creation and copywriting
• Communication skills (written and verbal)
• Ability to work in a fast-paced environment
• Self-starter/ability to work autonomously
• Experience with reputation and crisis management
• Experience with running and optimizing paid social media advertising
• Experience with video production, scripting and editing
• Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery

Interview Overview

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team
• A 1 hour zoom interview with the hiring manager
• Skills assessment (2 hours max)
• Peer interviews with several team members
• 30 min Executive interview
• 30 min Bar Raiser interview

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

In the US, the base salary for this role is between $97,000 and $120,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.