Marketing Content Specialist

About Motimatic

Motimatic delivers outcomes across the full customer journey—from initial awareness to retention, upsell, and churn recovery. Our platform blends behavioral science, paid media, and automated outreach. We’ve supported more than 300 partners, consistently driving measurable results without adding operational lift for our clients.

The Role

Motimatic is hiring a Content Marketing Specialist to own our brand and content strategy. You will own all Motimatic-branded content across customer proof and case studies, our newsletter, our webinar program, organic social (inclusive of product rollouts, executive thought leadership, & more) and long-form content. This is a strategy + producer role. You will interview, write, edit, and ship on a cadence.

This role reports to the Senior Manager, Growth Marketing.

Key ResponsibilitiesOwn the Webinar Program

• Own the calendar, topics, guests, and speaker prep.
• Build the decks and run production.
• Produce post-event content: clips, recaps, and derivative assets.
• Partner with Growth Marketing on promotion, registration flow, lead capture, and follow-up.

Own Customer Proof

• Write case studies around our SOW that allow us to highlight our efficacy.
• Build testimonials, proof points, and derivative assets out of every customer interview.
• Maintain the proof library so sales always has the right story for the institution in front of them.

Own the Email Newsletter

• Own editorial strategy, calendar, writing, and production on a monthly cadence at minimum.
• Partner with Growth Marketing on segmentation, sending, and performance.

Own Executive Thought Leadership and Short-Form

• Ghostwrite for our executive team on a sustained publishing rhythm.
• Own social posts, carousels, clips, and repurposing.
• Turn one webinar or long-form piece into a month of distribution.

Own Long-Form Content

• Write whitepapers, articles, POV pieces, reports, and guides.
• Own blog and editorial production.
• Partner with Growth Marketing and our SEO agency on editorial execution and content quality.

Support Campaigns and Sales

• Create the content and assets campaigns require.
• Write and refine website and landing page copy.
• Write email copy and supporting assets.
• Write, edit, and help produce sales materials.
• Own content performance inputs and feed what you learn back into the editorial plan.

Qualifications

• Fully remote role, but must work EST hours
• 2–4 years producing B2B content, with a portfolio of published work you can point to.
• Ghostwriting experience. You can hold someone else’s voice and still have a point of view inside it.
• You write clean, direct copy without filler. Expect a writing sample and a short paid exercise as part of the process.
• You own a calendar and hit dates without being chased.
• Video and audio production ability is a strong plus: shooting, editing, and clipping.

Benefits

• Health care, vision, and dental coverage
• HSA, FSA, life insurance, and disability insurance
• 401(k) plan
• Flexible PTO
• 12-week family leave
• Remote-friendly work environment



Equal Opportunity

Motimatic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other protected characteristic.