Position:
Senior Brand Manager
Company:
moomoo
Location:
Saudi Arabia, Riyadh
Employment type:
Full time
Short Summary:
As a Senior Brand Manager at moomoo, you will define the brand's identity in Saudi Arabia, focusing on building trust and awareness among retail investors while driving commercial growth.
Responsibilities:
- Define moomoo's brand positioning in the Saudi market.
- Build an understanding of Saudi retail investors' financial aspirations and cultural reference points.
- Partner with Growth, Product, and Business Development to align brand strategy with user acquisition goals.
- Establish and govern moomoo's Saudi brand identity system.
- Lead integrated brand campaigns and oversee localization of global campaigns.
- Understand the psychology of Saudi retail investors and ensure brand communications reflect Islamic finance principles.
- Collaborate with regional and global teams, manage external agencies, and build the local brand team.
Requirement:
- Saudi national, native Arabic speaker, professional-level English.
- 5+ years in brand management or marketing strategy, preferably in financial services or fintech.
- Active investor with experience in equities, familiarity with the US stock market preferred.
- Experience working with a Chinese technology or internet company is advantageous.
- Strong skills in brand strategy, consumer insights, and content quality judgment.
- Knowledge of the Saudi media landscape and familiarity with CMA and SAMA guidelines.
Benefits:
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
- Performance Bonus